We are the Ocean Generation

Image split in two; horizontally. In the top half there is a city skyline representing people. In the bottom image is a coral reef; representing the Ocean. Ocean Generation's brand trust circle is in the center of the image. Ocean Generation is a registered Ocean charity teaching the world about the Ocean and how to live sustainably.

The history of Ocean Generation

Since 2009, we have been experts in Ocean health.

Our charity began as Plastic Oceans UK, where we focused on Ocean plastic pollution. Our award-winning documentary ‘A Plastic Ocean’, was named by Sir David Attenborough as “one of the most important films of our time” and ignited mass public awareness about the impact of plastic on our Ocean.

Ocean Generation are creators of the award-winning documentary: A Plastic Ocean.

Through various education programmes, we set out to increase Ocean literacy and stop plastic reaching the Ocean within a generation.

Ten years on, it was time for a change. We needed renewed energy to tackle a wider range of very real and immediate human actions threatening the Ocean.

Serendipity came into play when we met the Ocean Generation Foundation team. This relatively new youth collective was breaking stereotypes by using popular culture like gaming, music and fashion to foster an inclusive approach to sustainability.

Together, we embarked on a bold and refreshing chapter; combining disruptive energy with years of experience of storytelling through science and film.

As Plastic Oceans UK became Ocean Generation, we identified a higher vision of the world.

We see a world where the Ocean is freed from human threats within a generation and where young people can be the catalyst for change.

Why we exist

We’re at a stage where there is mass awareness about the problems that engulf the Ocean.

For some of us, Ocean threats are so deeply embedded in the way we all live and work that addressing them can seem overwhelming. And for others, the connection of how the solutions can be relevant to their daily lives cannot be made.

We are changing the narrative around plastic, climate change and other human-made Ocean threats.

We break down the problem. No more fear-mongering, science jargon or big data. No more over-simplifications like Plastic Free or Zero Waste.

We know that plastic has a role to play. But we believe we can shift the perceptions and behaviours that create Ocean threats and enable all of us to live more sustainably.

What we do

Simply put: We translate complex Ocean science into engaging content; use film and popular culture stories to nurture an inclusive approach to sustainability; and run three UNESCO-endorsed youth engagement programmes for 3 – 25-year-olds. 

We develop understandable and practical tools and solutions to some of the world’s biggest problems – like climate change and plastic pollution.

Our ‘Ocean Intelligence’ – endorsed by UNESCO – bridges the gap between complex Ocean science and people-led Ocean action by harnessing the power storytelling (backed by science).

We share the stories that to bring a human face to the environmental issues the world is facing.

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Our blue planet doesn’t need you to be a perfect environmentalist to make a difference. We need to start where we are; do what we can; take action now.

Ahead of launching our second documentary, we are educating and empowering a generation of Ocean advocates – Wavemakers – to recognise where they can have impact in tackling Ocean threats.

Our global inclusive movement connects people who are using their voices, talents, and skills to develop locally relevant shifts in behaviour that can restore the health of the Ocean and our health too.

Young people are the change engine at the heart of the Ocean Generation movement.

We empower and encourage young people – between the ages of 3 and 25 – to make more conscious, sustainable choices. Their voices are amplified in a refreshing call for change at the heart of everyday decision making.

With collaboration at the core of our ethos, we develop partnerships with people everywhere, to achieve lasting change together.

We exist to restore a sustainable relationship between humanity and the Ocean. As the first generation to deeply understand Ocean issues, we are also the last generation who can stop them.

One Ocean.
One Future.
We are all the Ocean Generation.

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The History of Plastic Pollution

Understanding the plastic problem

Worldwide, up to five trillion plastic bags are used every year and up to 422 million tonnes of plastic are being produced annually.

As if that isn’t bad enough, half of all plastic produced is for single-use purposes, meaning it’s used once and then thrown away. In reality, there is no ‘away’ for a material designed to be indestructible.

For decades, our Ocean has been a dumping ground for plastic, sewage, industrial and chemical waste. While the Ocean is vast, it’s not bottomless and it’s certainly not a landfill site.

Single-use plastics are the biggest contributors to marine litter and pose severe threats to marine life, human health, and the planet. But how did we get here? When was plastic created? What can we do to take action and reduce the plastic polluting our blue planet?

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What is the history of Ocean pollution?

We’re used to having our rubbish collected, sorted, recycled or put into landfill – but for millennia, people didn’t dispose of their waste as we would today.

Instead, waterways were used as a means of waste disposal or rubbish would be burned. As a result, pollution would end up in our Ocean or in the atmosphere.

Before the advent of plastics, and with a relatively small population, the amount of waste in the Ocean was rather small. 

The invention of plastic: The dawn of pollution

In 1862, Alexander Parkes developed the first man-made plastic. The product, called ‘Parkesine’, wasn’t a commercial success, but it was an important step in the development of man-made plastic.

A staggering number of plastic innovations emerged in the period surrounding World War II, from 1933 – 1945. Plastic technology came to the forefront because copper, aluminium, steel and zinc became highly sought-after metals used only for the war effort.

In the 1960s, it became clearer how polluted our Ocean was getting.

A styrofoam food pack from a grocery store, which usually contains meat or fish, is filled with plastic pollution found in the Ocean: a discarded can of soda snack wrappers, tissues, and plastic packaging. A label on the front reads: Catch of the Day. Atlantic Ocean. In this article, Ocean Generation shares the history of plastic pollution.

Hold on: What is marine pollution?

Marine pollution refers to waste ending up in the Ocean and causing adverse effects. Specifically, marine pollution is a result of human impacts. A combination of chemicals and trash – most of which comes from land – is tossed, washed, or blown into the Ocean.

When was Ocean pollution – specifically, Ocean dumping – first reported?

We can assume that Ocean dumping has been in practice before anyone investigated it, partly because scientists didn’t attempt to research this issue before the 1960s. Many organisations used to dump their chemical by-products into waterways to remove their waste. 

In the 1960s, scientists from the National Academy of Sciences discovered some alarming news: More than 100 million tonnes of waste had been dumped in our Ocean.

This report discounted plastic pollution, which we now know is one of the major pollutants in our Ocean, because it had just recently become a mainstream material. Instead, the Ocean pollution that these scientists reported largely relates to chemical, industrial and sewage waste. 

How have plastics developed into a major Ocean polluter?

Between the 1970’s and 1990’s,
plastic waste generation more than tripled.

Realisation hit in the 1970’s: Plastic doesn’t ‘go away’ and it doesn’t break down; it breaks up into smaller and smaller pieces, called microplastics. 

During this period, there was a significant rise in plastic production too, which resulted in more and more pollution. Scientists also discovered that seabirds were ingesting plastic materials and seals were getting trapped in plastic netting.

Scene from a beach clean. White tennis shoes of a litter picker are visible. The beach cleaner is picking up a pink plastic bottle off the beach. In the background, a plastic trash bag can be seen. Ocean Generation shares the history of plastic pollution in this blog.

How have we tried to de-pollute the Ocean?

There have been legislative attempts to de-pollute the Ocean and remove plastic from our waterways. 

Four years after the National Academy of Sciences scientists discovered how much waste had really been dumped into the Ocean, the U.S Congress passed the Marine Protection, Research and Sanctuaries act.

By the 1980s, the Society of the Plastics Industry developed the plastic resin identification code, to make recycling and disposing of plastics easier. But our reliance on plastic had already taken hold. 

In the early 2000s, the amount of plastic waste we generated rose more in a single decade than it had in the previous 40 years.

Plastic pollution has negative consequences for all life on Earth.

Even though we know plastic pollution is bad for our blue planet, we continue to produce millions of tonnes of plastic from plastic bottles and plastic forks to plastic shopper bags to giant plastic commercial containers.

A key reason plastic continues to contribute to marine pollution is lack of awareness.

From individuals to businesses to governments – if we don’t understand the problems associated with plastic pollution and the importance of having a healthy Ocean, we won’t do anything to change our ways.

As of 2022, there are 8 billion people on Earth. We need millions of those people understanding that a healthy Ocean is essential to a healthy future for all life.

Necessary legislation to reduce plastic production and pollution will only be implemented when the masses understand how necessary that legislation is.

Up to 422 million tonnes of plastic is being produced annually.

What does the future of our Ocean look like?

We make decisions about what to purchase and what to wear daily. Choices made about how we live right now will impact the Ocean for decades to come.

So, the future health of our Ocean isn’t set. We have the ability to decide the magnitude of the plastic pollution problem. We can start making choices today to turn the tide.

Seagulls in flight. With the Ocean int the background, four seagulls are in various stages of taking flight; their wings flapping as they set off. Ocean Generation - experts in Ocean health since 2009 - shares the history of plastic pollution in this article.


We can right the wrongs of our plastic pollution history, and embrace the Ocean as the life supporting ecosystem that it is, rather than use it as a dumping ground. 

We are the first generation to deeply understand Ocean issues, and the last generation who can stop them. We are all the Ocean Generation.

How can I start taking Ocean and climate action?

Get informed. Our monthly newsletter provides Ocean positive news, easy to understand Ocean science, and engaging pop-culture pieces to help you understand the human-made threats our Ocean faces and what you can do to make a difference. 

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15 Plastic Pollution Facts You Should Know

15 science-backed plastic pollution facts, shared by Ocean Generation: experts in Ocean health since 2009. Read to learn about marine pollution, microplastics, and how plastic impacts human health.

We’ve become dependent on single-use plastic products.

And the reason why isn’t hard to find. Plastic is cheap, convenient and was made to last forever – but as plastic pollution has severe environmental and health consequences for our blue planet.

Understanding key facts about plastic pollution is the first step to rethinking our relationship with it, and ensuring a healthier, more sustainable future all life on Earth.

We’re breaking down 15 facts about plastic pollution – backed by science and our expertise as experts in Ocean health since 2009. Find out how plastic enters the environment, its impact on wildlife, what microplastics are, and how it effects our health below. 

15 Plastic pollution facts you need to know:

1. Up to 422 million tonnes of plastic are being produced each year.


The amount of plastic produced every year weighs more than all of humanity (estimated at 316 million tonnes in 2013).

2. Up to 12.7 million tonnes of plastic enter the Ocean every year.


If waste management practices don’t improve, scientists predict this amount could increase tenfold by 2025.

Single-use plastic items are the biggest contributors to marine litter (it is estimated that 1 – 5 trillion plastic bags are consumed worldwide each year).

3. Plastics make up to around 75% of marine litter, although this can be up to 100% at some sites. 


Plastic in the Ocean breaks up into smaller fragments called microplastics, which have been identified in commercial fish and thus, consumed by humans.

4. Plastic in the Ocean breaks up into smaller fragments called microplastics.


Plastic will never go away. These microplastics have been identified in commercial fish consumed by humans.

What are microplastics?

Microplastics are small plastic pieces measuring less than 5 millimetres.

While some microplastics are intentionally made small (like microbeads in facial scrubs and industrial abrasives used in sandbags), others have been formed by breaking away from larger plastic products.

Due to large amounts of plastic pollution, microplastics can now be found everywhere on Earth – from Mount Everest to the Mariana Trench; the deepest part of our Ocean.

Explained: What are microplastics, where do they come from and what can we do about them?
Read: For the first time, in March 2022, plastic was found in human blood.

5. Half of all plastics are single-use applications, meaning they’re used just once and disposed of.


We are all guilty of using single-use plastic items. From shampoo bottles to make-up products, plastic forks, and straws – single-use plastic is part of our daily lives.

Small behaviour changes can make a massive impact in reducing the flow of plastic pollution to the Ocean.

The next time you’re at the store, reaching for a single-use plastic item, stop and consider: Is there a more sustainable product I can use? If not, think of ways you can reuse your plastic items instead of discarding of them once you’re done.

6. Plastic was invented 150 years ago.


When we see the stat, ‘Plastic takes 450 years to decompose’ we reply, ‘How is that known?’ Plastic hasn’t been around long enough for us to confirm that.

Instead of breaking down, it’s more accurate to say plastic breaks up.

Plastic is indestructible; it was designed to defy nature, and designed not to decompose. Plastic just gets smaller, making it harder to remove from the Ocean.

7. Birds are highly susceptible to plastic ingestion.


It is estimated that over 90% of all seabirds have ingested plastic.

8. There is no giant floating island of plastic at the centre of the Pacific or any other parts of the Ocean.


The so-called Great Pacific Garbage Patch is invisible from the surface.

Plankton nets, however, reveal the true nature of the plastic problem: An accumulation of microplastics that fill up each net in concentrations that increase towards the Ocean’s centre.

9. Plastic acts as a sink for chemicals in the environment, and transports them.


When plastic is mistakenly consumed by marine life, plastic chemicals are released and stored in the fatty tissue of the animal. 

Those chemicals travel up the marine food chain, magnifying in concentration on their way up. Eventually, the plastic in fish reaches and gets consumed by people.

10. Chemicals are added to plastic during its production.


Chemicals are added to plastics to give the products certain properties. Some of the chemicals, known endocrine disruptors, have been linked to critical diseases including birth defects, cancer, autoimmune disease, infertility and cognitive and behavioural disorders.

So, plastic isn’t just polluting our Ocean – it’s polluting our bodies.

11. Crustaceans tested at the deepest point of our Ocean have ingested plastic.


Animals from the deepest places on our blue planet have been found with plastic in their stomachs, confirming fears that man-made fibres have contaminated the most remote places on Earth.

12. People living along rivers and coastlines are the most impacted by plastic pollution.


It’s been reported that China, Indonesia, the Philippines, Thailand, and Vietnam are the most impacted by plastic pollution.

13. Low-income communities face more health impacts near plastic production sites.


Communities with low incomes have greater exposure to toxins and plastic waste, and bear the brunt of the impacts of improper plastic disposal and incineration.

14. Annual plastic production has skyrocketed since the early 1950s, reaching 322 million tonnes in 2015.


These numbers do not include synthetic fibres used in clothing, rope and other products which accounted for 61 million tonnes in 2016.

The World Economic Forum (WEF) predicts a 3.5 – 3.8% growth in plastic production per year through 2050. As of 2019, we’re seeing proof of this – with production of single-use plastics increasing despite our growing awareness of their negative impacts.

15. Bioplastics are not not as green as they seem. Approach with caution.


Though companies often market bioplastics under the same umbrella as biodegradable products, they are not necessarily biodegradable.

Most bioplastics require very specific conditions to break down effectively. They also do not solve the litter or throwaway culture problem.

What is plastic – really?

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To ensure a healthy future for our Ocean and planet we must decrease our plastic dependency.

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