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WELCOME TO THE OCEAN GENERATION

We aim to bring the Ocean to everyone, everywhere because it’s keeping us all alive.

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About

We translate complex Ocean science into engaging content, programmes and practical actions.

The Ocean is our planet’s life support system and is a solution to some of the planet’s biggest problems. 

It provides every second breath we take, captures 30% of human-made carbon emissions, and regulates the climate system.  

 

Since 2009, we’ve been experts in Ocean health.

 

Our award-winning documentary ‘A Plastic Ocean’ was named by Sir David Attenborough as “one of the most important films of our time.” Now, we tackle the full range of human actions threatening the Ocean.  

 

We translate complex Ocean science into engaging content; use film and popular culture stories to nurture an inclusive approach to sustainability; and run three UNESCO-endorsed youth engagement programmes for 3 – 25-year-olds. 

About us
Endorsed
by UNESCO
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HOW WE DO IT

WE SEE A WORLD WHERE THE OCEAN IS FREED FROM HUMAN THREATS.

  • DONATE

    You can directly fund Ocean education or plant a mangrove tree in Madagascar by donating.

    Prefer fundraising? Whether you're at school or work, you can take Ocean action.
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  • OCEAN POSITIVE STORIES
    & ACTION YOU CAN TAKE

    If you’re looking for Ocean positive news,
    bite-sized Ocean education and popular culture stories that make learning
    about the environment relevant to your daily life, you’ve come to the right place.
    Sign up: Impact in your inbox
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  • LOOKING FOR
    OCEAN EDUCATION

    We create educational resources for students between 11 – 16-years-old at Ocean Academy.
    Bring the Ocean to the classroom
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  • USE YOUR SKILLS &
    TALENTS FOR GOOD

    If you’re aged 16 – 25, you can join our Wavemaker Programme.
    We provide tools and resources to support young people using their skills to make a positive difference for our blue planet.
    Make waves with us
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achievements

Making history

Making history

2009

Ocean Generation was established as the first UK charity to address the issue of plastic threatening the Ocean.

2010

Our founder, Jo Ruxton MBE, travelled to the Great Pacific Garbage Patch and discovered a far more insidious plastic problem. This inspired the beginning of our filmmaking journey.

2014

We addressed UNESCO’s International Oceanographic Administration at their Paris HQ and screened our teaser film.

2016

‘A Plastic Ocean’ released on iTunes and in cinema screenings. It won 15 awards and became the No1 documentary in several countries. It went on to become the No. 1 documentary on Netflix.

2019

Jo Ruxton MBE, our founder, and Sir David Attenborough spoke at the house of commons, to 50+ MPs, about our Ocean.

2020

Our Ocean Academy education resources were accessed by 600,000 students in 11 countries.

2021

We rebranded. With a new look, mission, vision and team. We prepared to lead the movement through the UN's Decade of the Ocean.

2022

Our Ocean Intelligence approach was endorsed by UNESCO as part of the UN's Decade of the Ocean.

2023

We educated and empowered 4 million people in 2023 through our Comms, Science and Youth Engagement Programmes.

DONATE TO RESTORE THE OCEAN; EARTH’S MOST VALUABLE ECOSYSTEM.  

Donate

Your donations improve our Ocean
education programmes and further
our science work. 

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Read

Ocean positive news, stories, and actions you can take – without the doom, gloom, and fear-mongering
you’ll find elsewhere. 

 

Can traditions become Ocean-friendly? The story of Thailand’s Loy Krathong Festival
Natthanicha Luengvoraphan

Can traditions become Ocean-friendly? The story of Thailand’s Loy Krathong Festival

Ferra, a Wavemaker shares an inspiring example of how traditions can become environmentally friendly through her experience with Thailand’s Loy Krathong Festival.
Thi Nguyen

How Climate Change threatens polar species: Polar bears, Orcas and Narwhals 

Polar species have evolved incredible adaptations to survive in the harsh conditions of the polar regions. However, rising sea temperatures and shrinking ice cover are posing challenges to some species, including polar bears and narwhals. In contrast, species like orcas find new opportunities as apex predators in these changing environments.
Thi Nguyen

Surviving the Polar Regions: Animal strategies and adaptations 

The polar regions are one of Earth’s most unique environments, with extreme conditions that challenges the survival of their inhabitants. Polar species have developed remarkable adaptations to thrive in the cold, harsh climates and limited food availability. As climate change impacts these fragile ecosystems, understanding how polar species adapt is crucial for their future survival.
Thi Nguyen

Balancing conservation and community in polar wildlife conflicts 

Fostering coexistence between people and wildlife is vital to support wildlife conservation and human well-being. In both land and marine environments, mitigating these conflicts involves strategic approaches and collaboration between scientists and local communities. By understanding the diverse attitudes towards conservation, we can develop policies that effectively address the needs of all stakeholders.
More Ocean Science

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Bite-sized environmental learning
and pop culture stories – backed by the science we’re known for.

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