WHO WE ARE

We exist to restore a healthy relationship between humanity and the Ocean.

OceanGeneration_WhoWeAre (1)
MISSION

TO EMPOWER AN INCLUSIVE GLOBAL MOVEMENT TO TACKLE OCEAN THREATS THROUGH SCIENCE AND STORYTELLING.

Endorsed by UNESCO
UNESCO-black

No fear-mongering, no big-data, no over-simplifications. We’re changing the narrative.


We break down the biggest human-threats our Ocean faces, like plastic pollution and climate change; shift the perceptions and behaviours that create them; and are empowering the world to live more sustainably. 

 

To ensure an Ocean positive future, we need millions of people understanding the importance of a healthy Ocean.

 

The best way to do that? Education and empowerment – anchored by science and driven by storytelling.

 

What we do:

 

We translate complex Ocean science into engaging content and practical actions.

 

This – our Ocean Intelligence approach – is endorsed by UNESCO and integrated into our youth engagement programmes, empowering an inclusive approach to sustainability.

 

Our youth programmes, for 3 – 25-year-olds introduce young people to the importance of the Ocean, educate them about the ways we impact it and the solutions it holds, and empower them with tools they can use to take action. Read about our history.

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  • 42% OF THE POPULATION
    IS UNDER 25

    Young people are the change engine at the heart of the Ocean Generation movement.

    Our programmes are built to introduce them to the Ocean, educate, and empower them to take action to protect it.
  • OCEAN SCIENCE

    Climate change, resource extraction, pollution, coastal development and daily Ocean use are the five main human-threats our Ocean faces.

    We make understanding them, and what we can all do about them, simple.
  • Film &
    Storytelling

    Using film and popular culture, we engage young people; teaching them about the wonders of the Ocean and how they can protect it.

    Learning about Ocean science has never been so cool.
Endorsed by UNESCO
UNESCO-black
Our history

WE ARE THE OCEAN GENERATION.

We have been experts in Ocean health since 2009.

In 2016, our award-winning documentary ‘A Plastic Ocean’, was named by Sir David Attenborough as “one of the most important films of our time” and ignited mass public awareness about the impact of plastic on our Ocean.  

 

Now, we tackle the full range of human-made threats our Ocean faces. No ordinary NGO, we combine the disruptive energy of a youth collective with years of experience in storytelling through science and film. 

 

We are empowering an inclusive approach to sustainability to enable an Ocean positive future.

  • 2009

    Ocean Generation was established as the first UK charity to address the issue of plastic threatening the Ocean.
  • 2016

    ‘A Plastic Ocean’ released on iTunes and in cinema screenings. It won 15 awards and became the No1 documentary in several countries. It went on to become the No. 1 documentary on Netflix.
  • 2019

    Jo Ruxton MBE, our founder, and Sir David Attenborough spoke at the house of commons, to 50+ MPs, about our Ocean.
  • 2020

    Our Ocean Academy education resources were accessed by 600,000 students in 11 countries.
  • 2021

    We rebranded. With a new look, mission, vision and team. We prepared to lead the movement through the UN's Decade of the Ocean.
  • 2022

    Our Ocean Intelligence approach was endorsed by UNESCO as part of the UN's Decade of the Ocean.
EMPOWERING AN
INCLUSIVE GLOBAL
MOVEMENT TO TACKLE
OCEAN THREATS
EMPOWERING AN INCLUSIVE GLOBAL MOVEMENT
TO TACKLE
OCEAN THREATS

Our team

Being intentionally inclusive isn’t just
one of our values – it’s everything we are.

12 people. 6 nationalities. 15+ languages.
An Ocean of passion about our work.

OceanGeneration_Team_Kavina_Upadhyay-Fear
Kavina Upadhyay-Fear Head of Youth Engagement
OceanGeneration_Team_Jo_Ruxton
Jo Ruxton MBE Founder
OceanGeneration_Team_Devyn_Arbogast
Devyn Arbogast Administration Officer
OceanGeneration_Team_Nadia_Mason
Nadia Mason Head of Fundraising
OceanGeneration_Team_Agnes_Gerner
Agnes Gerner Comms & Engagement Officer
OceanGeneration_Team_Kavina_Upadhyay-Fear
Kavina Upadhyay-Fear Head of Youth Engagement
OceanGeneration_Team_Jo_Ruxton
Jo Ruxton MBE Founder
OceanGeneration_Team_Devyn_Arbogast
Devyn Arbogast Administration Officer
OceanGeneration_Team_Nadia_Mason
Nadia Mason Head of Fundraising
OceanGeneration_Team_Agnes_Gerner
Agnes Gerner Comms & Engagement Officer
OceanGeneration_Team_Richard_Hill
Richard Hill CEO
OceanGeneration_Team_Matthew_Hallsworth
Matthew Hallsworth Youth Engagement Coordinator
OceanGeneration_Team_Lucy_Clarke
Lucy Clarke Fundraising & Partnerships Officer
OceanGeneration_Team_DrGemmaConnell
Dr Gemma Connell Youth Programme Developer
OceanGeneration_Team_Jemma_Sargeant
Jemma Sargeant Marine Science Officer
OceanGeneration_Team_Storm_Birch
Storm Birch Head of Comms
OceanGeneration_Team_Richard_Hill
Richard Hill CEO
OceanGeneration_Team_Matthew_Hallsworth
Matthew Hallsworth Youth Engagement Coordinator
OceanGeneration_Team_Lucy_Clarke
Lucy Clarke Fundraising & Partnerships Officer
OceanGeneration_Team_DrGemmaConnell
Dr Gemma Connell Youth Programme Developer
OceanGeneration_Team_Jemma_Sargeant
Jemma Sargeant Marine Science Officer
OceanGeneration_Team_Storm_Birch
Storm Birch Head of Comms

Our core partners

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