WHO WE ARE
We exist to restore a healthy relationship between humanity and the Ocean.
TO EMPOWER AN INCLUSIVE GLOBAL MOVEMENT TO TACKLE OCEAN THREATS THROUGH SCIENCE AND STORYTELLING.
No fear-mongering, no big-data, no over-simplifications. We’re changing the narrative.
We break down the biggest human-threats our Ocean faces, like plastic pollution and climate change; shift the perceptions and behaviours that create them; and are empowering the world to live more sustainably.
To ensure an Ocean positive future, we need millions of people understanding the importance of a healthy Ocean.
The best way to do that? Education and empowerment – anchored by science and driven by storytelling.
What we do:
We translate complex Ocean science into engaging content and practical actions.
This – our Ocean Intelligence approach – is endorsed by UNESCO and integrated into our youth engagement programmes, empowering an inclusive approach to sustainability.
Our youth programmes, for 3 – 25-year-olds introduce young people to the importance of the Ocean, educate them about the ways we impact it and the solutions it holds, and empower them with tools they can use to take action. Read about our history.
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42% OF THE POPULATION
IS UNDER 25Young people are the change engine at the heart of the Ocean Generation movement.
Our programmes are built to introduce them to the Ocean, educate, and empower them to take action to protect it. -
OCEAN SCIENCE
Climate change, resource extraction, pollution, coastal development and daily Ocean use are the five main human-threats our Ocean faces.
We make understanding them, and what we can all do about them, simple. -
Film &
StorytellingUsing film and popular culture, we engage young people; teaching them about the wonders of the Ocean and how they can protect it.
Learning about Ocean science has never been so cool.
WE ARE THE OCEAN GENERATION.
We have been experts in Ocean health since 2009.
In 2016, our award-winning documentary ‘A Plastic Ocean’, was named by Sir David Attenborough as “one of the most important films of our time” and ignited mass public awareness about the impact of plastic on our Ocean.
Now, we tackle the full range of human-made threats our Ocean faces. No ordinary NGO, we combine the disruptive energy of a youth collective with years of experience in storytelling through science and film.
We are empowering an inclusive approach to sustainability to enable an Ocean positive future.
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2009
Ocean Generation was established as the first UK charity to address the issue of plastic threatening the Ocean. -
2016
‘A Plastic Ocean’ released on iTunes and in cinema screenings. It won 15 awards and became the No1 documentary in several countries. It went on to become the No. 1 documentary on Netflix. -
2019
Jo Ruxton MBE, our founder, and Sir David Attenborough spoke at the house of commons, to 50+ MPs, about our Ocean. -
2020
Our Ocean Academy education resources were accessed by 600,000 students in 11 countries. -
2021
We rebranded. With a new look, mission, vision and team. We prepared to lead the movement through the UN's Decade of the Ocean. -
2022
Our Ocean Intelligence approach was endorsed by UNESCO as part of the UN's Decade of the Ocean.
TO TACKLE
OCEAN THREATS
Our team
Being intentionally inclusive isn’t just
one of our values – it’s everything we are.
13 people. 6 nationalities. 15+ languages.
An Ocean of passion about our work.
