Ocean Generation: Endorsed as a UN Ocean Decade Project

In 2017, the United Nations General Assembly declared 2021 – 2030 as ‘the Ocean Decade’ (officially: the UN Decade of Ocean Science for Sustainable Development).

What is the goal of the UN’s Ocean Decade?

The Ocean Decade is a global effort to provide “transformative Ocean science solutions for sustainable development, connecting people and our Ocean” endorsed by the Intergovernmental Oceanographic Commission (IOC) of UNESCO; scientists, resource providers, governments, business and industry, and other stakeholders joining forces to drive solutions.

Their vision? To provide the science we need for the Ocean we want, with the aim of supporting a well-functioning, productive, resilient and sustainable Ocean.

Ocean Generation’s “Ocean Intelligence” approach has been endorsed by the UN Ocean Decade.

Ocean Generation - a global Ocean charity - is endorsed by UNESCO. Our Ocean Intelligence approach, which translates complex Ocean science into engaging tools and resources.

What is Ocean Intelligence?

We are delighted that our unique Ocean Intelligence approach has been endorsed by the Intergovernmental Oceanographic Commission of UNESCO (IOC).

Our ‘Ocean Intelligence’ approach uses the power of storytelling to translate complex Ocean science into engaging and practical actions.


Through Ocean Intelligence we play a central role in bringing to life the vision of the Ocean Decade by connecting people everywhere to the Ocean and communicating the science we need for the Ocean we want.


We are particularly happy to continue our long relationship with the IOC who were early supporters and patrons of our original documentary film ‘A Plastic Ocean’.

Richard Hill, CEO at Ocean Generation.

We unpack the often jargon-heavy, complicated science behind the human actions that threaten our Ocean.

Ocean Generation uses the power of storytelling to translate environmental science into understandable, practical actions that people, globally, can take to restore a healthy relationship with the Ocean and live more sustainable lifestyles.

Our Ocean Intelligence approach is grounded in four science-based pillars:

  1. Our Ocean: Engaging people in the wonder of our Ocean.
  2. Ocean not Oceans: Sharing the Science behind one interconnected Ocean that humans rely on.
  3. Our Impact: Exploring the 5 human actions that threaten our Ocean.
  4. Our Future: Discovering how we can all take Ocean Action.

These 4 pillars underpin all our Youth Engagement programmes for 3 – 25-year-olds.

Two young African men looking into a body of water. Their faces cannot be seen. The accompanying quote reads: Ocean Generation sees the world's youth as the key drivers for a more positive shift towards our Ocean.

How we bring the Ocean to young people

From a toe in the water to a full immersive experience

In partnership with Earth Cubs, we’ve launched a play-based game for 3 – 7-year-olds that aims to engage children on the importance of our Ocean, the harm of plastic pollution, and how they can contribute to creating a healthier planet.

Ocean Academy exists to bring the Ocean to the classroom. It’s an open-source digital education hub designed for 5 – 16-year-olds, providing them with access to the best Ocean education – in easy to understand and engage with formats.

The Wavemaker Programme empowers young adults – 16 – 25 – to make a positive change by providing them with tools and resources. Through our workshops, masterclasses, and personal development programmes, Wavemakers accelerates social action and incubates innovation.

We see a world where the Ocean is freed from human threats within a generation.

Subscribe to our newsletter and follow us online to be part of Ocean solutions.

As the first generation to deeply understand Ocean issues, we are the last generation who can stop them.

We are all the Ocean Generation.

Why is the Ocean so important?

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