Ocean Generation: Endorsed as a UN Ocean Decade Project

In 2017, the United Nations General Assembly declared 2021 – 2030 as ‘the Ocean Decade’ (officially: the UN Decade of Ocean Science for Sustainable Development).

What is the goal of the UN’s Ocean Decade?

The Ocean Decade is a global effort to provide “transformative Ocean science solutions for sustainable development, connecting people and our Ocean” endorsed by the Intergovernmental Oceanographic Commission (IOC) of UNESCO; scientists, resource providers, governments, business and industry, and other stakeholders joining forces to drive solutions.

Their vision? To provide the science we need for the Ocean we want, with the aim of supporting a well-functioning, productive, resilient and sustainable Ocean.

Ocean Generation’s “Ocean Intelligence” approach has been endorsed by the UN Ocean Decade.

Ocean Generation - a global Ocean charity - is endorsed by UNESCO. Our Ocean Intelligence approach, which translates complex Ocean science into engaging tools and resources.

What is Ocean Intelligence?

We are delighted that our unique Ocean Intelligence approach has been endorsed by the Intergovernmental Oceanographic Commission of UNESCO (IOC).

Our ‘Ocean Intelligence’ approach uses the power of storytelling to translate complex Ocean science into engaging and practical actions.


Through Ocean Intelligence we play a central role in bringing to life the vision of the Ocean Decade by connecting people everywhere to the Ocean and communicating the science we need for the Ocean we want.


We are particularly happy to continue our long relationship with the IOC who were early supporters and patrons of our original documentary film ‘A Plastic Ocean’.

Richard Hill, CEO at Ocean Generation.

We unpack the often jargon-heavy, complicated science behind the human actions that threaten our Ocean.

Ocean Generation uses the power of storytelling to translate environmental science into understandable, practical actions that people, globally, can take to restore a healthy relationship with the Ocean and live more sustainable lifestyles.

Our Ocean Intelligence approach is grounded in four science-based pillars:

  1. Our Ocean: Engaging people in the wonder of our Ocean.
  2. Ocean not Oceans: Sharing the Science behind one interconnected Ocean that humans rely on.
  3. Our Impact: Exploring the 5 human actions that threaten our Ocean.
  4. Our Future: Discovering how we can all take Ocean Action.

These 4 pillars underpin all our Youth Engagement programmes for 3 – 25-year-olds.

Two young African men looking into a body of water. Their faces cannot be seen. The accompanying quote reads: Ocean Generation sees the world's youth as the key drivers for a more positive shift towards our Ocean.

How we bring the Ocean to young people

From a toe in the water to a full immersive experience

In partnership with Earth Cubs, we’ve launched a play-based game for 3 – 7-year-olds that aims to engage children on the importance of our Ocean, the harm of plastic pollution, and how they can contribute to creating a healthier planet.

Ocean Academy exists to bring the Ocean to the classroom. It’s an open-source digital education hub designed for 5 – 16-year-olds, providing them with access to the best Ocean education – in easy to understand and engage with formats.

The Wavemaker Programme empowers young adults – 16 – 25 – to make a positive change by providing them with tools and resources. Through our workshops, masterclasses, and personal development programmes, Wavemakers accelerates social action and incubates innovation.

We see a world where the Ocean is freed from human threats within a generation.

Subscribe to our newsletter and follow us online to be part of Ocean solutions.

As the first generation to deeply understand Ocean issues, we are the last generation who can stop them.

We are all the Ocean Generation.

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Mangrove Trees: A climate change solution

Along the fringes of coastlines, where land and Ocean meet, grow the world’s mighty mangrove trees.

These resilient trees grow along shorelines, with their complex root networks stretching deep into the mud. These coastal ecosystems are found on every continent except Antartica.

Although mangroves may not look like much, they have unique adaptations that allow them to live in saltwater environments and provide crucial habitats for many marine species. 

Why are mangrove trees an Ocean solution 

Mangrove ecosystems are a potent, nature-based solution tackling Ocean threats like climate change and loss of biodiversity.

They are the only forests situated at the confluence of land and sea in the world’s subtropics and tropics and are often called “coastal woodlands”, “tidal forests” and “mangrove forests.”

So, what makes mangroves a climate solution? 

Here are 5 ways mangroves trees tackle climate change:

Mangroves are carbon sinks 

Mangrove trees are highly effective carbon sinks. They sequester (the process of removing carbon from the atmosphere) 3 – 5 times more carbon per hectare than rainforests and they store up to 5 times more carbon per equivalent area.  

Carbon stored in mangrove forests is considered blue carbon as it’s stored on the coast.

“The soil of mangrove forests alone can hold more than two years of global emissions – that’s 22 billion tons of carbon,” according to Project Drawdown. This is why they are a huge Climate Action solution!    

Mangrove forests are biodiversity hotspots 

There are up to 25 more species of fish and other wildlife in mangroves than in areas where they have been cut down.

Mangroves also provide nesting and breeding habitats for fish and shellfish, birds and sea turtles. 

How do mangrove trees improve food security

For people living in coastal regions, healthy mangrove forests provide a healthy ecosystem from which to fish – and healthy farmland from which to grow crops and other produce.   

Mangroves are storm protectors 

Mangroves act as natural protection for coastal communities as they protect them from increased storm surges, flooding and hurricanes.  

Your coastal water quality ensurer 

The heavy network of mangrove roots helps filter sediments, heavy metals and other pollutants. This prevents the contamination of waterways and preserves delicate habitats like coral reefs and seagrass beds.  

We’re losing mangrove forests at an alarming rate 

Mangroves are some of the world’s most valuable coastal ecosystems and yet we’ve lost around 50% of Earth’s mangroves in the past 50 years alone. 

If this trajectory continues, we could lose all mangroves within the next 100 years.

By destroying mangrove habitats we not only take away a source of carbon sequestration, we also release all the carbon stored back into the atmosphere.   

Take climate action: Plant a mangrove

At Ocean Generation, we recognise the that planting mangrove trees is a simple and effective step to take Ocean action – and it’s accessible to everyone.  

Introducing: The Mangrove Mandate

We’re partnering with local experts to restore mangrove forests in Madagascar. Not only does it give you a chance to take Ocean action at the click of a button but it embodies the way we see the Ocean: as part of the solution; not a victim to the world’s problems.

“How can I plant a mangrove tree?”

  • Follow Ocean Generation on Instagram 
  • For every follow, we’ll plant a Mangrove tree in your name.

We can regenerate a Madagascar Mangrove together!

Ocean Generation is the Ocean charity that teaches people about the Ocean and helps them take action to mitigate the climate crisis. In 2022, Ocean Generation planted 1,027 mangrove trees to sequester carbon and protect the planet.

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Plastic Rivers Report: What plastic ends up in the Ocean?

What is the Plastic Rivers Report?

Our Plastic Rivers Report offers practical, evidence-based steps to tackle the plastic pollution crisis.

This report aims to improve our understanding of which plastic pollution items end up in rivers and flow into the Ocean most.

It identifies the 10 most prevalent macroplastic items found in European freshwater environments, key actions you can take to tackle plastic pollution, and how businesses and policy makers can support sustainable choices.

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