Ocean Generation: Endorsed as a UN Ocean Decade Project

In 2017, the United Nations General Assembly declared 2021 – 2030 as ‘the Ocean Decade’ (officially: the UN Decade of Ocean Science for Sustainable Development).

What is the goal of the UN’s Ocean Decade?

The Ocean Decade is a global effort to provide “transformative Ocean science solutions for sustainable development, connecting people and our Ocean” endorsed by the Intergovernmental Oceanographic Commission (IOC) of UNESCO; scientists, resource providers, governments, business and industry, and other stakeholders joining forces to drive solutions.

Their vision? To provide the science we need for the Ocean we want, with the aim of supporting a well-functioning, productive, resilient and sustainable Ocean.

Ocean Generation’s “Ocean Intelligence” approach has been endorsed by the UN Ocean Decade.

Ocean Generation - a global Ocean charity - is endorsed by UNESCO. Our Ocean Intelligence approach, which translates complex Ocean science into engaging tools and resources.

What is Ocean Intelligence?

We are delighted that our unique Ocean Intelligence approach has been endorsed by the Intergovernmental Oceanographic Commission of UNESCO (IOC).

Our ‘Ocean Intelligence’ approach uses the power of storytelling to translate complex Ocean science into engaging and practical actions.


Through Ocean Intelligence we play a central role in bringing to life the vision of the Ocean Decade by connecting people everywhere to the Ocean and communicating the science we need for the Ocean we want.


We are particularly happy to continue our long relationship with the IOC who were early supporters and patrons of our original documentary film ‘A Plastic Ocean’.

Richard Hill, CEO at Ocean Generation.

We unpack the often jargon-heavy, complicated science behind the human actions that threaten our Ocean.

Ocean Generation uses the power of storytelling to translate environmental science into understandable, practical actions that people, globally, can take to restore a healthy relationship with the Ocean and live more sustainable lifestyles.

Our Ocean Intelligence approach is grounded in four science-based pillars:

  1. Our Ocean: Engaging people in the wonder of our Ocean.
  2. Ocean not Oceans: Sharing the Science behind one interconnected Ocean that humans rely on.
  3. Our Impact: Exploring the 5 human actions that threaten our Ocean.
  4. Our Future: Discovering how we can all take Ocean Action.

These 4 pillars underpin all our Youth Engagement programmes for 3 – 25-year-olds.

Two young African men looking into a body of water. Their faces cannot be seen. The accompanying quote reads: Ocean Generation sees the world's youth as the key drivers for a more positive shift towards our Ocean.

How we bring the Ocean to young people

From a toe in the water to a full immersive experience

In partnership with Earth Cubs, we’ve launched a play-based game for 3 – 7-year-olds that aims to engage children on the importance of our Ocean, the harm of plastic pollution, and how they can contribute to creating a healthier planet.

Ocean Academy exists to bring the Ocean to the classroom. It’s an open-source digital education hub designed for 5 – 16-year-olds, providing them with access to the best Ocean education – in easy to understand and engage with formats.

The Wavemaker Programme empowers young adults – 16 – 25 – to make a positive change by providing them with tools and resources. Through our workshops, masterclasses, and personal development programmes, Wavemakers accelerates social action and incubates innovation.

We see a world where the Ocean is freed from human threats within a generation.

Subscribe to our newsletter and follow us online to be part of Ocean solutions.

As the first generation to deeply understand Ocean issues, we are the last generation who can stop them.

We are all the Ocean Generation.

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We are the Ocean Generation

The history of Ocean Generation

Since 2009, we have been experts in Ocean health.

Our charity began as Plastic Oceans UK, where we focused on Ocean plastic pollution. Our award-winning documentary ‘A Plastic Ocean’, was named by Sir David Attenborough as “one of the most important films of our time” and ignited mass public awareness about the impact of plastic on our Ocean.

Ocean Generation are creators of the award-winning documentary: A Plastic Ocean.

Through various education programmes, we set out to increase Ocean literacy and stop plastic reaching the Ocean within a generation.

Ten years on, it was time for a change. We needed renewed energy to tackle a wider range of very real and immediate human actions threatening the Ocean.

Serendipity came into play when we met the Ocean Generation Foundation team. This relatively new youth collective was breaking stereotypes by using popular culture like gaming, music and fashion to foster an inclusive approach to sustainability.

Together, we embarked on a bold and refreshing chapter; combining disruptive energy with years of experience of storytelling through science and film.

As Plastic Oceans UK became Ocean Generation, we identified a higher vision of the world.

We see a world where the Ocean is freed from human threats within a generation and where young people can be the catalyst for change.

Why we exist

We’re at a stage where there is mass awareness about the problems that engulf the Ocean.

For some of us, Ocean threats are so deeply embedded in the way we all live and work that addressing them can seem overwhelming. And for others, the connection of how the solutions can be relevant to their daily lives cannot be made.

We are changing the narrative around plastic, climate change and other human-made Ocean threats.

We break down the problem. No more fear-mongering, science jargon or big data. No more over-simplifications like Plastic Free or Zero Waste.

We know that plastic has a role to play. But we believe we can shift the perceptions and behaviours that create Ocean threats and enable all of us to live more sustainably.

What we do

Simply put: We translate complex Ocean science into engaging content; use film and popular culture stories to nurture an inclusive approach to sustainability; and run three UNESCO-endorsed youth engagement programmes for 3 – 25-year-olds. 

We develop understandable and practical tools and solutions to some of the world’s biggest problems – like climate change and plastic pollution.

Our ‘Ocean Intelligence’ – endorsed by UNESCO – bridges the gap between complex Ocean science and people-led Ocean action by harnessing the power storytelling (backed by science).

We share the stories that to bring a human face to the environmental issues the world is facing.

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Our blue planet doesn’t need you to be a perfect environmentalist to make a difference. We need to start where we are; do what we can; take action now.

Ahead of launching our second documentary, we are educating and empowering a generation of Ocean advocates – Wavemakers – to recognise where they can have impact in tackling Ocean threats.

Our global inclusive movement connects people who are using their voices, talents, and skills to develop locally relevant shifts in behaviour that can restore the health of the Ocean and our health too.

Young people are the change engine at the heart of the Ocean Generation movement.

We empower and encourage young people – between the ages of 3 and 25 – to make more conscious, sustainable choices. Their voices are amplified in a refreshing call for change at the heart of everyday decision making.

With collaboration at the core of our ethos, we develop partnerships with people everywhere, to achieve lasting change together.

We exist to restore a sustainable relationship between humanity and the Ocean. As the first generation to deeply understand Ocean issues, we are also the last generation who can stop them.

One Ocean.
One Future.
We are all the Ocean Generation.

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