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Month: August 2023

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The History of Fast Fashion

Green leaf poking out of a jean pocket, representing sustainable fashion. Shared by Ocean Generation.

A brief history of fast fashion and its impact on the planet. 

100 billion items of clothing are produced every year. That’s a 50% growth in just 15 years and the main culprit for this growth – fast fashion – shows little sign of slowing down. 

We’ve stitched together a brief history of fast fashion; from when fashion become fast, the impact it’s had on our blue planet, and what we can do to become sustainable fashion devotees.  

First: What is fast fashion?

Fast fashion can be defined as low-cost, trendy clothing rapidly produced by mass-market retailers in response to the latest trends.  

The focus of fast fashion is affordability and convenience – largely at the cost of people and the planet.  

Fast fashion plays into the idea that outfit repeating is a fashion faux pas. If you want to stay relevant, it’s believed you should be sporting the latest looks while they’re happening.  

Overproduction and overconsumption has resulted in the fashion industry being one of the world’s largest polluters. Jump here to read about the environmental impact of fast fashion.  

But how did we get here?  

Definition of fast fashion: Fast fashion is low-cost, trendy clothing rapidly produced by mass-market retailers in response to the latest trends. Fast fashion has a massive impact on our planet. Ocean Generation is sharing a brief history of fast fashion.

Once upon a time, in a slow fashion world…

More than 20,000 years ago, people began hand sewing; using animal bones and horns as needles.  

Up until the early 1800’s, most people raised sheep or saved up to purchase wool to spin yarn to weave cloth and hand sew… You get the idea. 

Adding garments to your closet was a slow, infrequent process, driven by seasonal changes and growing pains. 

When was the first sewing machine invented?

It was only in 1830 – during the Industrial Revolution – that the fast fashion story really starts with the invention of the sewing machine. 

Barthelemy Thimonnier, a French tailor, invented a sewing machine that used a hooked needle and one thread to create a chain stitch (which is still commonly used in denim jeans). 

The first sewing machine was invented in 1830 by Barthelemy Thimonnier. It had a hooked needle and created a chain stitch, which is still used on jeans today. Shared by Ocean Generation in the history of the fashion industry article.

With the advent of the sewing machine, clothes became easier, quicker, and cheaper to make. Clothing began to be made in bulk, in various sizes, rather than just being made to order. 

Dressmaking shops emerged to cater to the middle classes and – for the first time – people started wearing clothing for style, not just practical reasons.  

The fashion industry used to be slow. Sweatshops were the beginning of the end of that.

Shared by Ocean Generation this is a sweatshop of Mr. Goldstein, 30 Suffolk Street, New York City, photograph by Lewis Wickes Hine, February, 1908

What is a sweatshop?

Sweatshops are factories or workshops, especially in the clothing industry, where manual workers are employed at low wages for long hours and poor (or downright illegal) working conditions. 

To cater to the demand for clothing, sweatshops emerged in the 1800’s (and don’t be fooled: They still exist today.) 

“Fast fashion isn’t free. Someone, somewhere, is paying.” Quote by Lucy Siegle regarding the fashion industry. In the image, an asian woman wears pink gloves poised under her chin.

Clothing becomes a form of personal expression: 1960s

By the 1960s and 1970s, young people were creating new trends and using clothing as a form of personal expression. 

There was increasing demand for affordable clothing. Textile mills opened across the developing world, and low-quality, mass-produced clothing took over.  

Shopping for new clothes became a hobby and a means of social status.  

When was the term fast fashion coined? 

In 1990, the New York Times published an article using the term ‘fast fashion’ for the first time. The piece was about a new fashion retailer with a mission to transform a garment – from an idea in the designer’s brain to being sold on racks in store – in only 15 days.  

This was the first article ever published using the term fast fashion. In 1990, the New York Times published an article about Zara stores coming to New York. Ocean Generation is sharing the impact of fast fashion on the planet.

It’s safe to say fast fashion had arrived.  

By the mid-1990s, online shopping took off – accelerating what was already a dizzying rate of textile consumption.  

No matter where you are in the world, chances are: If you see an outfit you like, online, you can buy it and have it on your doorstep in days. But at what cost?  

Two sets of socked feet are up in the air. One pair of feet is wearing green socks and the other is wearing mustard yellow socks. They are both wearing white strappy high heels and blue jeans.

Being fashionable shouldn’t cost the earth.  

All areas of fast fashion – super speedy production, use of synthetic fibres and dangerous chemicals, and competitive pricing – have massive negative impacts on our blue planet and the people involved in garment manufacturing.  

What’s more: Rapidly changing trends and clothing available at shockingly cheap prices instils a throw-away culture; as though clothing isn’t meant to be long-lasting or worn more than a few times.  

5 fast facts about fashion’s environmental impact.

And that’s the tip of the iceberg.

We’ve hardly touched on overconsumption, water usage, waste and haven’t even mentioned microplastics yet.  Read more about the impact of textiles on people and the planet.

Woman breaking through a piece of clear plastic with her hands. Learn about plastic pollution with Ocean Generation.

How does fast fashion impact the Ocean?  

Textiles in the fashion industry generally fit into two categories: Natural and synthetic.  

Natural materials (like wool and cotton) are made from plant and animal sources. They tend to be more expensive and last longer.  

Fast fashion relies on the cheaper (less, environmentally friendly) option: Synthetic materials. You’ll recognise these plastic-based materials in your clothing: Polyester, acrylic, and nylon. 

Synthetic fibres make up almost 60% of annual fibre consumption. Said differently: Our clothes are around 60% plastic. 

More than ever, our clothes are made of plastic. Just washing them can pollute the Ocean.  

Rainbow over the Ocean. It's like the Ocean is a pot of gold and really: it is. Our Ocean provides us with many resources and produces half the oxygen on Earth. Learn about the Oceans with Ocean Generation.

These synthetic fibres produce non-biodegradable waste that pollute the Ocean. How? A single 6kg laundry load releases up to 700,000 synthetic microfibres which pass through our drains and into our Ocean. 

Once in the Ocean, microfibres are ingested by Ocean life and end up making their way back up the food chain, to us, and pose numerous health risks.  

We can put fast fashion out of style.  

More and more, consumers are demanding sustainable clothing and calling out the true cost of the fashion industry. As a result, we’re starting to see some changes in the fashion industry, but there’s a long way to go.  

As recently as 2018, the fashion industry produced ~2.1 billion tonnes of greenhouse gas (GHG) emissions globally. Luckily for us, we can all directly influence the fashion industry and the impact it has.

As individuals, the first thing we need to tackle is our relationship with consumerism. 

Asian woman surrounded by a pile of clothing. Just her face showing amongst all the clothing and textiles. This photo represents the overconsumption in the fashion industry.

“What can I do to tackle fast fashion?” 

  • Continue to learn about how to spot fast fashion brands (then steer clear of them). 
  • Embrace buying less fast fashion items. (In a week or two, that item will be out of fashion anyway, right?) 
  • When you do shop for clothing, ensure you’re purchasing with long-term wear in mind. 
  • Support responsible, ethical clothing brands.  
  • Buy second hand. 
  • Only wash your clothes when they’re actually dirty.  
  • Be an outfit repeater (re-wear your clothing until it really is end-of-life). 
  • Repurpose clothing when they’re end-of-life. 
  • Remember that the most sustainable piece of clothing you have is the one already in your closet. 
  • Join the Wavemaker Programme for tools to accelerate your social actions. 
  • Subscribe to our newsletter for Ocean news, stories, and science.  
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The impact of fashion on people and planet: What we purchase

What's the impact of fast fashion on the environment? Ocean Generation is diving into fast fashion, textile production, where clothing actually goes when we recycle it and how we can all be sustainable fashion lovers. Image is of three ethnically diverse and fashionable women, looking off into the distance. They're each wearing a power suit.

What you need to know about the environmental impact of the textiles in fashion.

Textiles – including clothing and footwear – are an everyday essential across the world. Our clothes can not only keep us warm in the cold, dry in the rain, and protect us from the sun, but they can also be an invaluable way to express ourselves through fashion. 

Despite their prevalence in our lives, it can be easy to overlook where our textiles come from, and the impact that fashion items have on both people and the planet.  

In this article Ocean Generation is sharing the impact of fashion on the environment. In this image a woman in a bright, flowing yellow dress is at a skatepark. You cannot see her face but you can see her black sneaker resting on the skateboard.

Let’s look deeper into the textile industry by discussing the following key areas:  

  • Overconsumption 
  • Environmental Impacts of Textiles 
  • Societal Impacts of Textiles 

What are the origins of the textiles that we know and love? 

It is important to consider the behind-the-scenes processes involved in textile production and distribution. These are illustrated below. 

Infographic describing the behind-the-scenes processes in textile production: fron fibre production, spinning, knitting to wet processes, assembly and distribution. This article looks at the impact of fashion and textiles on the planet.

What’s the impact of overconsumption in fashion? 

With the rise of fast fashion and increasing connectivity in this digital world, getting swept up in fashion trends has never been easier.  

But let’s slow down for a minute to think about our changing consumption habits. Between 2000 and 2015, clothing production doubled from ~50 billion units to over 100 billion units. This trend is driven by an increasing middle-class population globally and rising per capita sales in mature economies.  

Why are sales rising? Fast fashion is the prime culprit here.  

The fast fashion phenomenon began in the 1990s, with low-priced and short-lived items being generated by cheap manufacturing. Today, influencers on various digital platforms often promote rapidly changing trends, driving frequent consumption.  

On top of this, we wear clothes significantly less during their lifespans. This is not without considerable economic loss, with US$ 460 billion of value lost globally each year from people throwing away clothes they could still wear.  

Hands working with a sewing machine. A piece of navy fabric is being transformed into a piece of sustainable fashion. Shared by Ocean Generation - experts in Ocean health since 2009.

How do textiles and the fashion industry impact the environment?  

It isn’t just the economic loss that is a problem, however, as textile production, use, and disposal have significant environmental impacts which we’ll explore next.  

In 2018, the fashion industry produced ~2.1 billion tonnes of greenhouse gas (GHG) emissions globally. This weight is equivalent to that of 350 million adult male African Savanna elephants. GHG emissions are important to consider as they contribute to climate change.  

The textile value chain (the whole product lifecycle) is notoriously water intensive, consuming 215 trillion litres of water annually. This is equivalent to 86 million Olympic-size swimming pools.  

The fashion industry produced 2.1 billion tonnes of GHG in 2018; equivalent to the weight of 350 million adult male African elephants.

Overexploitation of our finite water sources can lead to major environmental disasters. An example of this is the Aral Sea Crisis, where water extraction for cotton irrigation desiccated what used to be the fourth largest lake in the world. 

Chemical contamination of textile wastewater is an environmental concern. The textile industry uses over 15,000 chemicals, many of which are harmful to the planet. Toxic substances such as reactive dyes and heavy metals often pollute local aquatic ecosystems.  

Did you know that washing textiles releases microfibres into the environment?   

All textiles are culprits, whether natural (such as cotton), semi-synthetic (including viscose) or synthetic (for example polyester).  

It was found that an average 6kg wash load of synthetic acrylic fabric releases over 700,000 fibres. These microfibres have been found in a range of environments, from the deep sea to Mount Everest, and can be ingested by aquatic organisms including sea cucumbers and hermit crabs.  

So far, we have investigated the impact of textile production and use on the environment.

What is the fate of discarded textiles?

In 2015, just 13% of total material input was recycled following clothing use. Most post-consumer waste is instead incinerated, landfilled, or exported to developing countries to be sold in second-hand markets.

Infographic from Ocean Generation sharing the fate of discarded clothing. Only 13% of clothing is actually recycled - the majority is exported to developing countries, incinerated or landfilled.

This is not to mention the pre-consumer waste comprised of new, unworn, or returned clothes that fail to be worn by consumers. The result? The accumulation of enormous quantities of textile waste.  

What are the societal impacts of textiles?  

While textiles are undeniably harmful to the planet, their production, use and disposal can have negative impacts on people too.  

The untreated textile wastewater that pollutes aquatic ecosystems also harms the communities using contaminated water systems for fishing, washing, and drinking.  

Breaking news: Plastic has been found in our lungs, blood, and even breast milk. Ocean Generation - experts in plastic pollution - share facts about plastic and the harms of plastic on human health.

Microfibres released into our waterways infiltrate human diets via tap water, beer, sea salt, and seafood, and have even been detected in human lungs.  

Textile waste exported to developing countries is sorted for sale in second-hand markets by low paid workers in unsafe conditions.  

The impacts of the textile industry are unevenly distributed, with the brunt being taken by developing countries where textile and garment manufacturing occurs. This is despite consumption primarily occurring in developed countries.  

Sounding familiar? The fate of textile waste mirrors that of both plastic and electronic waste.  

Global clothing production doubled from 50 billion units to over 100 billion units between 2000 and 2015. Fast fashion facts shared by Ocean Generation.

So, what is being done to repair the environmental impacts of the textile industry?  

There has been progress at reducing the environmental impact of the textile industry at various stages, from treating textile wastewater using plants to the degradation of textile waste by enzymes produced by bacteria and fungi.  

While these innovations are exciting, further development is needed before wider use.   

In the meantime, increasing awareness of the negative environmental and societal impacts of the textile industry has resulted in rising interest of new business models. Reselling, renting, repairing, and remaking increase product lifetimes, and this is a vital step in the move towards ‘slow’ fashion.

What is my role in the future of sustainable fashion – specifically, textiles?

You, as a textiles consumer, can drive change.

Here’s what action you can take:

  • Try to rethink your relationship with clothes. Some helpful tips on how to become a slower, more mindful consumer can be found here: How to take the fast out of fast fashion. 
  • Have a think about whether you need and will value that garment before making a purchase.  
  • Browse a second-hand shop before buying new.
       
  • Refuse to purchase unnecessary or low-quality, less durable clothes where possible.  
  • Think before putting your clothes in the wash. If possible, air out clothes or hand wash to remove specific stains. Try to avoid tumble drying too.  
  • Look into washing machine filters or washing bags designed to catch microfibres. 
  • Explore renting, leasing, updating, repairing, or reselling textiles to extend their lifespan. 
  • Try your hand at simple textile repairs, such as sewing buttons or patching up a hole, either by teaching yourself or attending a local repair workshop. 
  • If your garment is truly at the end of its lifespan, recycle it at a designated recycling point. 


Post by
Katie Curtis-Smith
Katie Curtis-Smith
Katie is in the final year of her integrated master’s degree in Biology at the University of Oxford. Her master’s research explores how the extraction of construction minerals (such as sand, gravel, and limestone) impacts biodiversity globally. Throughout her undergraduate studies, Katie learnt about the importance of effective science communication, and she is a strong advocate for making science more accessible. Katie also completed an internship at Ocean Generation; contributing to our Science Team.

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The rise of e-waste and what we can do about it: What we purchase.

Old TV set in a wheat-field. Ocean Generation is sharing facts about the rise of e-waste, the environmental impacts, and what we can do about it.

What you need to know about the environmental impact of e-waste.

Appliances are a marker of technological advancement and play a significant role in many of our lives. While they can be beneficial, it is important to consider the impact that these appliances, as e-waste, have on both people and the planet.  

Imagine your typical day, what appliances do you use? Do you work using a laptop or browse social media on a phone? Maybe you use a washing machine to do your laundry? Or perhaps you listen to music using headphones or use a refrigerator to keep your food fresh? 

Globally, the consumption of Electrical and Electronic Equipment (EEE) is rising by 2.5 million metric tons (Mt) each year (excluding solar electricity panels). This is due to higher disposable incomes, more people living in towns and cities, and further wide scale development of industries.  

In this article Ocean Generation is sharing facts about the rise of e-waste, the environmental impacts of e-waste, and what we can do about it.

What is e-waste? 

Despite increasing government influence over how discarded electronics (known as ‘e-waste’) is dealt with, and innovative e-waste recycling strategies, the sheer quantities and hazardous contents of e-waste remains a concern. 

We will discuss three main areas of interest when it comes to the impact of appliances:  

  • Use of Natural Resources 
  • Creation of E-waste  
  • Impact of E-waste 

What kind of materials can be found in appliances? 

Many materials are used to build the appliances that we know and love.  

From precious gold to hazardous mercury, up to 69 out of the 118 elements from the periodic table can be found in EEE.  

Depleting these limited natural resources is an issue in and of itself, not to mention the greenhouse gas emissions associated with resource extraction which contribute to climate change.  

The variety of materials in appliances also make it much more difficult to deal with e-waste, and we will return to this issue after discussing how e-waste is generated.  

How is e-waste created?

What happens when appliances are no longer used?  

Disposal of ‘obsolete’ appliances contribute to e-waste. This is one of the fastest growing solid waste streams in the world, with 53.6 Mt of e-waste generated globally in 2019 and expected growth to 74.7 Mt by 2030.  

To put this into perspective, the weight of e-waste that we produced in 2019 is equivalent to that of 53,600 blue whales, with an expected increase to the weight of 74,700 blue whales in 2030.  

Image of a blue whale in the the Ocean - Earth's biggest mammal. The text reads: The weight of e-waste produced in 2019 is equivalent to the weight of 53,600 blue whales. Facts shared by Ocean Generation.

What is causing growing quantities of e-waste?  

You may have heard of the term ‘planned obsolescence’.

This refers to goods being produced with intentionally short useful lifespans, encouraging consumers to buy a replacement sooner than they should have to.  

Planned obsolescence is one of the big contributors to the rise of e-waste, and examples can be found throughout the tech world, from the deliberate slowing down of smartphone processors to companies frequently creating new models to make old ones seem unfashionable.  

This new ‘normal’ perception of appliances having short lifespans fuels unnecessary consumption.  

What’s the environmental impact of e-waste? 

But why does it matter that e-waste is on the rise? In short, e-waste is problematic because of low recycling rates, export to developing countries, and the environmental and human health risks associated with improper e-waste management.  

Below is the fate of e-waste generation in numbers:  

Infographic from Ocean Generation. In 2019, 17.4% of e-waste generated was formally documented as collected and recycled. 82.6? of e-waste had an undocumented fate.

Many disposed appliances end up in landfill or incinerators in developed countries or are exported to developing countries.  

Ocean Generation shares an infographic asking what happens to the 82.6% of undocumented e-waste? In 2019, 8% was landfilled or incinerated and between 7-20% was exported to developing countries.

The lack of e-waste recycling means more raw materials are extracted to meet the growing demand for electronic products.  

Additionally, as seen with plastics and textiles, the export of e-waste to be dealt with by informal sectors (unregulated economic activities outside government control) in developing countries is a major issue. 

Out of sight, out of mind? No longer.  

Despite the efforts of the Basel Convention to restrict the transport of hazardous waste between countries, e-waste exporters often exploit loopholes, such as by labelling shipments as “charitable donations” or by claiming that the e-waste is “repairable”.  

The consequence?

Informal sectors in developing countries are dumped with large quantities of e-waste. Low paid workers in unsafe conditions process this e-waste using rudimentary techniques including manual disassembly, open incineration and acid dipping. Their aim is to tap into the literal gold mine of valuable resources hidden amongst this waste.  

Did you know: Up to 69 of the 118 elements in the periodic table can be found in electronic e-waste. Infographic shared by Ocean Generation.

However, while there are valuable materials to be retrieved, e-waste also contains many hazardous substances which endanger the environment and humans alike.

Pollution of soil, air, and water with flame retardants and heavy metals (such as lead, copper, and cadmium) negatively impacts a variety of organisms, including reptiles, fish, crustaceans, and birds.  

Not only is wildlife impacted, but these dangerous substances also harm humans both through direct contact with workers and by making their way into the food and water that civilians consume.  

For example, the levels of lead and cadmium in polished rice from an e-waste recycling area in Southeast China were found to be 2-4 times higher than what is considered safe. Drinking water in this area was also contaminated, containing levels of lead up to 8 times higher than the local drinking water standard.  

So, what is being done to tackle the environmental impacts of e-waste?  

While 71% of the world’s population was guided by some form of national policy, legislation, or regulation to govern e-waste in 2019, this equates to less than half the countries in the world.  

This means that there is still much progress to be made until e-waste is sufficiently managed across the world.  

Interestingly, valuable materials can be extracted from e-waste using bacteria and fungi, but these recycling techniques still have some way to go before they can be scaled up.  

How can I become a conscious appliance consumer?    

Having a responsible relationship with appliances is possible.  

  • Remember that a ‘want’ may differ from a ‘need’, so question whether you actually need that appliance before purchasing it.  
  • Refuse to purchase unnecessary or low-quality appliances where possible.  
  • When purchasing appliances, investigate refurbished items (products that are repaired/restored to working condition) or remanufactured items (used products that get dismantled, their worn parts replaced, and reassembled to like-new condition) before buying new.  
  • If your appliance breaks, consider repairing it yourself or booking a certified repair service.  
  • If your appliance is at the end of its lifespan, recycle it.


Post by
Katie Curtis-Smith
Katie Curtis-Smith
Katie is in the final year of her integrated master’s degree in Biology at the University of Oxford. Her master’s research explores how the extraction of construction minerals (such as sand, gravel, and limestone) impacts biodiversity globally. Throughout her undergraduate studies, Katie learnt about the importance of effective science communication, and she is a strong advocate for making science more accessible. Katie also completed an internship at Ocean Generation; contributing to our Science Team.

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The History of Climate Change

A century of climate science history: Explained.

These days, you can’t go a week without the impacts of climate change making headlines – but that wasn’t always the case. When climate science first appeared in the media, it was batched with conspiracy theories and radical ideas.  

Now, we know better.

We’re hopping in a time machine to unpack the history of climate change, greenhouse gasses, global warming, and why climate skeptism existed for so long. 

When did climate science first make the news? 

Over a hundred years ago (hello, 1912), the Titanic set sail and sank, zippers were invented, Oreos were created. And Breaking News: Climate change entered the news for the first time.  

This caption appeared in the March 1912 publication of ‘Popular Mechanics’, directly linking burning coal and global temperature change: 

Snapshot of a caption that appeared in the March 1912 publication of ‘Popular Mechanics’, directly linking burning coal and global temperature change.

Several months later, on 14 August 1912, a paper in New Zealand re-shared the now-famous caption. They titled it: “Coal Consumption Affecting Climate.”

But before these publications, fundamental climate science was already understood.  

On 14 August 1912, a paper in New Zealand re-shared a now-famous caption titled: “Coal Consumption Affecting Climate.” Burning coal and climate change, for the first time, were linked in the media. Shared bY ocean Generation experts in Ocean health and inclusive environmental learning.

Scientists understood how greenhouse gasses contributed to rising temperatures in 1856.

What is the greenhouse gas effect and who discovered it? 

The greenhouse gas effect is how heat is trapped close to the Earth’s surface. Trapped by what? Greenhouse gas molecules like carbon dioxide, methane, and nitrous oxide.  

John Tyndall, an Irish physicist, is commonly miscredited with discovering the greenhouse effect.  

In 1856 (three years before Tyndall’s work was published), Eunice Foote, an American scientist, concluded certain gasses warm when exposed to sunlight. She concluded that rising carbon dioxide levels would lead to atmospheric changes, which could impact the climate.  

Human activity was suggested as the main driver of climate change in 1896.

Svante Arrhenius, a Swedish scientist, suggested that as humanity burned fossil fuels (non-renewable energy sources like coal, crude oil and petroleum), which added carbon dioxide to the atmosphere, we’d raise the planet’s average temperature. 

Over 100 years ago, the science was there. Why does it feel like we’re only waking up now? 

Climate science wasn’t accepted by the public.

We can point to these news articles and research pieces and say, “It’s been a century! Why was nothing done?” But climate change began on the fringe of society. The science – and these scientists – weren’t taken seriously.  

“Humans? Impacting the planet? No way!” – someone in 1912, probably.  

Turning our backs on fossil fuels, which were building the modern world, seemed outlandish. When the world went to war in 1914, the topic lost momentum and only picked up again in the 1930’s. 

Ocean Generation is sharing the history of climate change. In this image, which is horizontally split in two, two sets of hands hold symbols of the modern world: a light bulb and a globe of Earth. The bottom image is of smoke rising from a factory, symbolising the connection between burning fossil fuels and the modern world.

The origin of global warming.

In 1938, Guy Callendar caused a stir in the science world when he put together weather observations and concluded that global average temperatures had already increased. 

Callendar was the first person to clearly identify a warming trend and connect it to carbon dioxide in the atmosphere. He was shunned by the science community for his research which became known as “the Callendar Effect.”  

Today, we just call it global warming. 

How does climate change impact our Ocean? 

The Ocean absorbs much of the sun’s heat which helps regulate land temperature and drive global weather patterns. More than 90% of the heat from global warming is stored in our Ocean. That makes the Ocean one of the most important carbon sinks on Earth.  

But this continual heat absorption is changing the characteristics of the Ocean. (Spoiler: not in a good way). Those changes have massive impacts on all life on Earth. 

Scroll: The 7 climate change indicators we’re seeing in the Ocean. 

How does climate change impact the Ocean? Ocean Generation has the answers. In this horizontally split image half is made up by an orange sunset, in the bottom image a scene under the Ocean is captured: there are vibrant corals and clown fish.

Why was climate scepticism so strong for so long?  

Scientific coverage in the media that pointed to the reality we all know now – that human activity is a key driver of climate change – was often published alongside pieces that were sceptical of such facts. 

As recently as 2003, it was covered that global warming amplified death tolls in the 2003 European Heatwave. In the same year, at a speech given on the US Senate floor, a former Chair of the Environment and Public Works Committee called climate change, “The greatest hoax ever perpetrated on the American people.”  

With contradicting statements everywhere, people believed that the jury was out on climate change. We know better. 

The best time to take climate action was in 1912.

The second-best time is right now and every day from now. Because the history of climate change is just that: History.

Each decision we take, today, tomorrow, in three weeks or four years, sets up the future health of our blue planet.  

A hand reaching out above a body of water. The hand's reflection looms below. Shared by Ocean Generation.

Actions you can take to fight climate change.

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Storm Birch
Storm Birch

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