Why do beach cleans actually work: Explained. 

An army of passionate people take to the beach, litter pickers in hand. Sea spray in their hair and sand under their nails, they comb the beach. Their bags fill with cigarette butts, plastic bottles and crisp wrappers. Spirits are high, notable pieces of rubbish are held up with announcement.  

As the sun sets, the beach seems lighter, relieved of the weight of rubbish. The cleaners look over the coast with proud eyes at a job well done.  

But as the night draws in, so does the tide. When the sun rises again, it unveils a plastic-laden beach once more. The Ocean has coughed up some of its burdens.  

What is the point in beach cleans? Are we rearranging deck chairs on the Titanic or do they actually help combat Ocean pollution? 

How bad is the Ocean plastic problem? 

Ocean plastic is increasing. Many scientists have done deep dives into the science of knowing how much. While it’s challenging to measure exactly how much plastic is in the Ocean, we know that as plastic production increases, so does plastic pollution in the Ocean.  

There aren’t great islands of plastic floating in the Ocean (even the Great Pacific Garbage Patch is a myth). But we are creating a plastic soup. Microplastics fill the Ocean, with some ‘croutons’ of bigger floating plastic.  

This plastic can kill wildlife, carry toxins and enter the food chain — all the way up to us. 

It’s obvious: we all want less plastic in the Ocean. The question is how to achieve that.  

What impact do beach cleans actually have?  

A beach clean is more than just a fun day out. They do a whole load of good. 

Firstly, they are good for us. Beach cleans (and most coastal activities) have been associated with positive mood and improving our understanding of the Ocean.  Combine a beach cleanup with some rock pooling and that’s a brilliant afternoon. Imagine all the things you can find! We feel better cleaning our beaches.  

Beach cleans are a chance for people to come together and make a tangible contribution. They act as displays, raising awareness for our pollution problem and encouraging more engagement. A snowball effect. 

Beach cleans provide immediate benefit to the natural world too. Removing plastic from the beach takes away its threats straight away, and removes the future threats as well.  

Plastic on the beach is exposed to the stresses and strains of the Ocean. Waves breaking, rubbing against the sand and rocks, the sun beating down. All these break up the plastic into smaller micro- and nano-plastics. Removing it before that stage is a lot easier. 

Our understanding of the journey of plastic waste is evolving. Recent studies suggest that the vast majority (88% is the quoted figure) of plastic in the Ocean remains floating close to shore. This means our beaches take the brunt of the plastic problem. But that also means it’s accessible: We can remove the majority of the problem with ease and stop it getting worse.  

Beach cleans treat the symptoms without addressing the illness. 

Beach cleans are not the whole answer. You can’t keep bailing a sinking boat out and expect to float, until you bung the hole. A beach clean treats the symptoms without addressing the illness.  

We need more than litter-pickers.  

What are the other allies in the battle against Ocean plastic? 

The closer to source of plastic pollution we can get, the better. Try filling a glass from someone pouring three stories above you – a lot more water gets spilled compared to just filling from the tap.  

Single use plastic bans have shown to be effective in reducing litter. Increasing the responsibility of plastic producers for the end of their products lives would motivate innovation and stop plastic becoming litter at all. A circular economy would prevent the demand for oil to produce more and reduce the amount of plastic that becomes rubbish.  

As consumers, we also need to rethink how we use plastic.  

How can we change our relationship with plastic?  

Moving away from a single-use plastic world is, honestly, going to be tricky. We live in a world where convenience is king. Single-use plastic is very convenient. But there are solutions already working. 

Deposit return schemes have proved to be highly effective in increasing the collection rates of plastic bottles. When you buy a drink in a plastic bottle, for example, a small extra fee is paid, which is returned when the bottle is returned. For one scheme, 94% of bottles were returned compared to 47% without a scheme.  

Nearly every major manufacturer (98%) now has commitments to reduce plastic packaging. Whether this represents genuine change or sophisticated greenwashing remains to be seen, but consumer pressure and regulatory requirements are making plastic reduction a business imperative rather than a nice-to-have. 

The challenge lies in balancing reduction with practicality. Sometimes plastic packaging actually reduces overall environmental impact compared to heavier alternatives – it’s the end-of-life management that needs sorting. 

The uncomfortable reality of waste management

Here’s the uncomfortable truth: much of Ocean plastic pollution originates from countries with limited waste management systems. Sub-Saharan Africa, for example, averages 44% waste collection rates compared to 98% in high-income countries. It’s rather difficult to recycle rubbish that’s never collected in the first place. 

We can’t simply take Western waste management systems and apply them exactly as they are in other countries. Locally managed, decentralised circular economy models – using local resources and creating local markets for recycled materials – show more promise than imposing one-size-fits-all solutions. 

Is making plastic expensive a solution to pollution? 

Governments wield powerful economic tools: taxes on single-use plastics, subsidies for recycling infrastructure, and extended producer responsibility schemes that make manufacturers pay for their products’ end-of-life management.  

When virgin plastic (new plastic) becomes expensive and alternatives become cheap, behaviour changes remarkably quickly. But it has to be done without disadvantaging those that don’t have access to a cheap alternative.  

So, back to the original question: Do beach cleans work? 

Yes. But they won’t stop the problem long term. Beach cleans deliver value beyond plastic removal. They’re powerful data collection exercises, providing crucial information about debris types and sources that inform policy decisions.  

Beach cleanups are also remarkably effective educational tools – nothing quite drives home the scale of plastic pollution like spending a Saturday morning filling bin bags with bottle caps. 

Perhaps most importantly, recent research from Norway found that removing larger plastic items from coastlines led to a 99.5% reduction in microplastics both on land and in water within a year. That’s a genuinely impressive result that suggests beach cleans have more direct environmental impact than critics assumed. 

“Removing plastic from the environment before it enters an active degradation phase, into microplastics, will reduce the formation of microplastics in the environment. The decrease of microplastic was over 99% in the water volumes we found on land. When we looked at seawater, the microplastics leaking into the sea was reduced by 99.9%,” – Gunhild Bødtker, senior researcher at Norce 

What’s the most effective strategy to deal with plastic pollution? 

The most effective strategy combines both approaches: upstream prevention (stopping plastic from becoming waste) and downstream management (dealing with what’s already out there). Think of it as both turning off the tap and mopping up the flood. 

Beach cleans work best when they inspire participants to tackle root causes – supporting deposit return schemes, choosing refillable alternatives, and pressuring companies to reduce packaging.  

The real measure of a successful beach clean isn’t just the bags of rubbish collected, but the number of people who leave determined to prevent that rubbish from appearing in the first place. 

What should you do next to help tackle plastic pollution?  

So beach cleans won’t solve the problem. The good news is that effective solutions exist. The challenge is implementation at the scale and speed the problem demands. 

Join a beach clean, but don’t stop there. Support businesses with genuine circular economy commitments, lobby for deposit return schemes, and remember that every purchase is a vote for the kind of world you want to live in. 

The Ocean doesn’t care about our good intentions. It needs systemic change, and that requires all of us to think beyond the beach. All our jobs can be beach. 

Post by

Will Steen

A great scholar once said – life in plastic, it’s fantastic. As one of the greatest revolutions in material engineering, plastic has undeniably changed the world.

But were we too successful? Did we end up with a committed friend who is always here for you – but really ALWAYS here, and we can’t get them to leave?  

Let’s look at our magic material, where plastic has done good and how we need to change our relationship with it.  

What is plastic?  

Plastic can mean a lot of things.

We should be careful to define what we mean. Here, plastic is concerning synthetic or semi-synthetic materials composed primarily of polymers, that can mould, press or extrude into different forms. This feature, their plasticity, is key to their importance.  

Here’s a table summarising some of the most used plastics. Have a look around, I would guess, from wherever you are, you could see at least five of these. 

Plastic is everywhere, from our food packaging to our computers, to our furniture. Our clothes, the paint on our walls, the tyres on our car; all have plastic in. So, let’s look at why plastic has become so engrained in our lives.  

How does plastic save lives? 

Plastic has pioneered a revolution in medicine. Through its versatility, sterility, durability and low cost, plastic has made modern medicine more safe, accessible and effective. Plastic IS fantastic.  

Disposable plastic items such as syringes, IV bags and gloves prevent cross-contamination. Plastic has enabled minimally invasive surgeries, reducing recovery time and infection risks.  

Plastic prosthetics and implants can be printed or moulded to individual needs. Medical packaging made from plastic keeps drugs and equipment sterile (more on packaging later).  

A surgeon or trainee doctor can examine a 3D-printed organ to better understand the patient. Complex procedures can now be done through a single incision using flexible plastic implements. Medical imagery has advanced as machines made from plastic don’t have the interference of metal. Due to the low price of plastic, everyone can benefit from better healthcare.  

It’s impossible to know how many lives have been saved by plastic.  

How has plastic helped our food systems? 

Food waste is a big environmental problem. 19% of food available to consumers is wasted, added to the 13% lost in supply chain.  

By the last attempt to calculate it, food waste made up 8-10% of annual global greenhouse gas emissions. In 2017, greenhouse gas emissions from food waste were estimated to be roughly the same as the emissions from the US and Europe combined. 

The UK and Japan are among the only countries to collect consistent food waste data. They have shown reductions of 18% and 31% respectively. Awareness, for consumers, is a powerful driver of behaviour change.  

Plastic is a key ally in reducing food waste. 

Packaging reduces food waste and increases the shelf life of our food. Plastic packaging does this by stopping the aeration of food and providing thermal insulation. 

Of course, making plastic packaging produces emissions, but the food inside has a much bigger carbon footprint.  

Think of it this way: if plastic packaging stops your tomatoes going mouldy, you’ve saved all the emissions from growing, transporting, and processing those tomatoes – plus you’ve avoided the methane released when the tomato rots in landfill. The plastic wrapper can be the environmental hero, not the villain. 

One study found packaging innovations increased shelf life by 50% and cut food waste by 40%. Whilst they weren’t testing plastic specifically, it shows how crucial good packaging is. 

Take pork as an example. Yes, plastic foam trays create more emissions than butcher paper when they’re made. But only 5% of plastic-wrapped pork goes off, compared to 7-10% wrapped in paper. That means 35% less climate impact overall – the packaging emissions are nothing compared to a whole pig going to waste. 

This food preservation revolution has shrunk our world. A mango can now travel from Peru to Manchester and still be perfectly ripe when you bite into it. More food, travelling further, feeding more people – all thanks to a bit of clever plastic.  

The flipside of this is – do we need food travelling further? While food miles are a small part of food-related emissions, eating local is an easy way to reduce environmental impact.  

How is lightweight plastic doing its bit environmentally?  

Plastic is light, and strong. It has taken on roles previously performed by much heavier metals.  

A car fuel tank, for example, used to be made from steel, much heavier than plastics. A 10% reduction in vehicle weight can result in a 6-8% improvement in fuel economy. Plastics reduce the weight of a vehicle by up to 50%. This results in approximately 14 times lower greenhouse gas emissions than using a steel tank.  

In construction, the durability of plastic can be utilised. Due to the lighter weight, PVC pipes have much lower climate impact than concrete (45% less) and ductile iron (35% less). Every truck carrying plastic to the building site uses less fuel carrying PVC pipes. In water pipes, copper is recyclable but loses more heat than a cross-linked polyethylene (PEX) pipe. 

How is plastic saving marine life? 

There are many examples of plastic replacing consumer demand for natural products; saving marine life.

Tortoiseshell glasses are now made out of plastic, saving the hawksbill turtles who were harvested for their beautiful shells. How many trees are still standing because we have plastic furniture?  

Why do we call sponges sponges? Because they were originally the sea sponge, Spongia officialis, that we collected and used as a bath sponge. Replacing the sponges of the sea with plastic ones has alleviated another stress on our Ocean.

 Ivory’s another classic case. Before plastic, piano keys, billiard balls, and ornamental trinkets meant elephant tusks. Now, we get the same aesthetic from synthetic alternatives – and elephants get to keep their tusks. 

What are the problems with plastic? 

Before we get too carried away with plastic’s positive impact on our planet, let’s address the elephant (with tusks) in the room – or rather, the gaps in our argument. 

Did plastic actually save those lives?  

Medicine improved dramatically alongside plastic adoption, but so did antibiotics, surgical techniques, and our understanding of infection control. We simply don’t know how many lives plastic specifically saved versus other medical advances happening simultaneously.  

We’ve built our entire food system around plastic packaging, then use that system to prove plastic’s necessity. It’s flawed logic. Considering the carbon emissions alone is one dimensional – what if we’d spent 70 years perfecting non-plastic preservation methods instead? We’ll never know – but it would be foolish to think plastic is the only solution.  

We’ve wrapped modern life around plastic like cling film around a sandwich – so tightly that peeling it away seems impossible. 

There are two key problems with plastic: 

Plastic has two big issues – its fossil fuel foundations and its longevity. The two mean that plastic can have a two-pronged impact environmentally.  

The perks of plastic haven’t been lost on us, as a society. We can’t get enough. We’ve gone from making 2 million tonnes of plastic in 1950 to over 400 million tonnes annually.  

Steel and cement are the only materials we produce more than plastic. Between 1950 and 2017, we are estimated to have produced over 9 billion tonnes of plastic. Half of that total was produced after 2004.

Here’s one of the issues – all the plastic we’ve produced is still around in some form or another. Approximately 7 billion tonnes of it is waste. 

Medical masks were a signature of the COVID-19 pandemic. They blocked the spread of the virus, saved lives and helped get us back to normality. But, once used we threw them ‘away’. A back-of-the-napkin calculation estimates that in 2020, 1.56 billion face masks would enter the Ocean. That isn’t a trade-off we (or our friendly neighbourhood Ocean creatures) should have to make.  

The vast majority of plastic is made from oil. It has a large carbon footprint, representing around 3.4% of global emissions through their lifecycle. A fossil fuel-free future isn’t plastic wrapped.  

Are plastic alternatives the answer? 

It isn’t that simple. Some alternatives are more emissions-intensive to produce, so if we maintain a single-use approach there will be greater environmental impact.    

The classic example is plastic bags to paper bags. Paper bags are approximately six times heavier than HDPE (plastic) bags, so have three times higher production emissions. Paper requires deforestation and lots of water use. Glass is energy intensive and heavy. There are no easy answers.  

Solutions, and their effectiveness, varies by region – in the US, PET bottles have the lowest impact by way of emissions, but in Europe it is aluminium, due to cleaner energy used to produce it and higher recycling rates. This also means the impact of a material can be lessened through wider changes (cleaner energy and higher recycling rates).  

Food packaging is an area of growing competition for plastic. Glass, metals and paper are long-standing packaging materials. Natural fibres and biopolymers are other possibilities, but they can be more energy intensive, more expensive and don’t provide the same level of protection for the food. 

In medicine, alternatives require more time and energy to achieve the same levels of sterility, and often lack the advantages offered by the lightweight, malleable, cheap plastic.  

What is the answer: is plastic good or bad? 

Plastic is brilliant and has advanced modern society in a multitude of ways. Unfortunately, there were more skeletons in the closet than we realised. We have more information now than ever before, and more advanced technology is allowing us to come up with solutions to address plastic problems.  

There are no silver bullets here. But we need to change our relationship with plastic. One key attitude shift that should definitely change: single-use doesn’t work at large scale. Regardless of material.  

Have a look at our article on how we can tackle the issue of plastic pollution and assess the effectiveness of beach cleanups.  

Ask yourself – if we started from scratch, with the knowledge we have now – how would we use plastic?  

Post by

Will Steen

Plastic is at the heart of Ocean Generation; it is OG’s OG.

Our founder Jo Ruxton MBE produced the award-winning documentary, A Plastic Ocean, and put plastic in the spotlight like never before. But it wasn’t just showing people that plastic was an issue, it was showing that we didn’t really understand the issue. 

Nine years on, we’re taking a look at what we know (or don’t) about plastic now.

How much plastic is in the Ocean? 

Somewhere between 0.13 million and 23 million tonnes of plastic enters our Ocean each year.  

That’s quite a big range. Imagine your satnav saying your journey will take between 12 minutes and 2 weeks. Technically true, but not very helpful.  

So, why is this question so complex to answer? 

What are the estimates of plastic entering the Ocean? 

Here’s what the scientific heavy hitters reckon: 

• Jambeck et al. (2015): 5-13 million tonnes annually 
• Lebreton et al. (2017): 1.2-2.4 million tonnes* 
• Meijer et al. (2021): 0.8-2.7 million tonnes* 
• Borrelle et al. (2020): 19-23 million tonnes† 
• Zhang et al. (2023): 0.70 million tonnes (95% confidence: 0.13-3.8 million tonnes) 

*riverine emissions only 
† all aquatic environments 

And then there’s OECD (2022): they predict that by 2060, 44 million tonnes of plastic will enter the Ocean each year. 

That’s a 30-fold difference between lowest and highest estimates.  

Why are the plastic in the Ocean numbers so different? 

Let’s visualise this better. Instead of trying to calculate the amount of plastic entering the Ocean, imagine that we’re trying to calculate the amount of popcorn falling on cinema floors. 

Picture scientists trying to measure how much popcorn hits cinema floors for each film watched. Sounds simple? How would you tackle that? 

To compare this with our plastics range, our estimates could be 50kg to 1,500kg of popcorn annually.

Here’s how different research teams tackle the popcorn problem: 

The Jambeck Method: Cinema-Goer Profiling  
Jambeck starts with the approximate number of people that go to the cinema. Then, she would factor in roughly how much popcorn each person would have and the “messy eater” rates, to get an estimate for how much popcorn ends up on the floor.  

The Lebreton/Meijer Method: Aisle Monitoring  
These researchers use data from observation. Actually going to cinema aisles and collecting the popcorn.

They look at how much popcorn a group of people drop during a movie. Then, they predict how much would be dropped by all moviegoers. Meijer took the method further by visiting more cinemas.  

The Borrelle Method: Cinema Stocktake  
This method looks at the number of kernels purchased by cinemas. Using this as a base, they can predict how much gets sold to customers and predict how much will be spilled or dropped during handling and eating.  

This gives the amount present in cup holders, the floor of the lobby and hallway, as well as the cinema screen floor, so the numbers will be a bit higher.

The Zhang Method: Simulated Screenings  
Create a computer model predicting how much popcorn is dropped throughout the cinema. Go and check down the back of specific seats and compare the amount of popcorn found with the amount the model predicted would be there. Adjust and validate the model in line with the findings.

The OECD Method: Future Spill Forecaster  
It predicts how messy cinemas will be in 2060 based on rising ticket sales and supersized buckets. 

What do the studies about assessing how much plastic is in the Ocean do differently? 

Each method tackles different bits of the popcorn (plastic) pipeline (the stages where popcorn (plastic) might be spilled on the floor). No wonder their estimates vary wildly. 

Bottom-up studies (like Jambeck and Borrelle) start with waste on land and model Ocean inputs. Top-down studies (like Lebreton, Meijer, or Zhang) start with plastic actually observed in seawater and work backwards to estimate how much is entering the Ocean. Like comparing cinema managers’ spillage predictions with cleaners’ floor surveys.

Interestingly, the bottom-up studies predict consistently higher plastic in the Ocean than studies using observed data. To use our analogy again: these studies might be overestimating how messy cinema goers are and so end up predicting too much popcorn on the floor. 

Plus, these studies use different years for their data. Jambeck is using data from 2010, while Borelle is using 2016 data. The data at the basis of their work is quite different.  

Are we counting all plastic that enters the Ocean?  

To show how much we don’t know, a new study (July 2025) has highlighted nano-plastics. Nano-plastics are smaller than 1 µm, which is tiny. It is 1/75^th of the width of your hair. Or – if you scaled a metre up to the size of a football pitch, a micrometre would be the width of your hair. Their size means they are very difficult to study.  

There has been debate that they can even exist, as it requires a lot of energy to break plastics up to that extent.  

This new paper from ten Hietbrink et al (2025) found nano-plastics from PET, PS and PVC (look at this table for the plastic acronyms) everywhere they studied across the north Atlantic.

The amount of nano-plastics they found are comparable to macro and micro-plastic, meaning we are missing a big piece of the plastic puzzle. If this study is accurate, it suggests nano-plastics make up 90% of the plastics in the Ocean by weight, compared to macro- and microplastic estimates. Turns out, our popcorn is shedding a lot of salt on the floor that we haven’t been thinking about. 

Interestingly, the paper also highlighted the lack of nano-plastics from PE or PP sources. This could suggest a removal pathway or breakdown process we aren’t aware of yet (which is really interesting). It serves as a reminder that we don’t have the whole picture here. Who knows, maybe there are some ants eating some of the popcorn crumbs? 

How much plastic is produced each year? 

For context, let’s look at the changes in plastic production over this time:  

Plastic production has increased by approximately 200 million tonnes over the past 15 years. This we can say with more confidence – we know how much we produce.  

What do we know about the amount of plastic in the Ocean?  

The Knowns:  

• Plastic is accumulating in the Ocean  
• The problem is growing – plastic production has doubled since 2000  
• Rivers are major transport pathways of plastic 
• Areas with poor waste management and high consumption of single use plastic have higher leakage to the environment
• Fishing gear (as pollution) dominates remote Ocean areas, much land-based plastic remains close to shore 
• Most plastic never reaches the Ocean  
• We want to avoid more plastic entering the Ocean 

The Unknowns:  

• Exactly how much plastic enters the Ocean 
• Exact source breakdowns by region  
• How much plastic is already out there in the natural environment 

Do the unknowns stop the need for action? 

What can we do about plastic pollution?  

Recent studies are showing that plastic pollution tends to stay in our coastal areas. Currents, winds and tides push plastic back against the coast. Why is this good? Because it makes it easy to clear up! It means that beach cleans are in fact a really useful tool to fight plastic pollution.  

Going back to our analogy: When the popcorn stays close to our seat, it’s easy to get it off the floor again. And if everyone picks some up before it gets stamped into popcorn dust, it is much easier. 

We don’t know exactly how much plastic is in the Ocean. However… 

Science isn’t about having all answers immediately – it’s about getting better answers over time. Does it really matter if 0.13 million or 12 million tonnes of plastic enter the Ocean annually?  

The scale of the problem might be debated, but the need to act isn’t. Plastic in any amount is detrimental to the world we inhabit.  

While scientists debate over the amount of zeros, solutions remain largely the same: better waste management, smarter materials, improved recycling, reduced single-use plastics, and better fishing gear recovery.  

The uncertainty isn’t paralysing – it’s liberating. We don’t need perfect numbers to start fixing the problem. We just need to start. 

Each of us can reduce the amount of popcorn on the floor. By consciously buying less plastic you not only reduce plastic waste production but also signal to companies that less plastic is a customer preference.  

Picking up plastic from the beach will stop it being broken up by the waves, producing microplastics and nano-plastics, making the problem harder to solve.  

The little things matter. The big numbers don’t change the picture.  

Post by

Will Steen