- Voices of the Ocean
The Filmmaking Industry’s Path to Sustainability
Whether we realise it or not, watching movies shapes our views. Movies may transport us to other worlds, but creating them has left an environmental footprint on this one.
In recent years the film industry has been undergoing a green transformation. In this article, I’ll dive into that with examples from popular films to share along the way.
How did movies shape my view of the environment growing up?
I vividly remember watching The Lorax and growing passionate about the cotton candied trees. The songs were catchy and meaningful, my personal favourite being ‘Let it Grow’ where the entire city celebrates Ted planting a seed, marking a new beginning. In the song, there was one line which really stuck with me.
‘It’s just one tiny seed, but it’s all we really need’.
At the time, I didn’t realise it, but that message planted a seed in me—an understanding that small actions can spark big changes.
Another unforgettable movie I watched growing up was Finding Nemo. It was one of the reasons I first fell in love with the Ocean and marine life. I learnt about different species of animals, the food chain and the importance of marine conservation.
Now, seeing the film industry actively start to implement sustainable practices is incredibly inspiring. Stories we tell on screen can extend beyond entertainment—they can raise awareness on important issues and inspire real-world action.
Sustainable filmmaking in action
The green set of ‘Avatar: The Way of the Water’
Having the opportunity to watch the film in 4D, I was captivated by the visuals, especially the underwater scenes, but what impressed me even more was finding out how the film’s environmental message was reflected in its production.
Most of the film was shot in Manhattan Beach Studios, where the sound stages were powered entirely with solar energy. The production also implemented water conservation measures, saving over 108 million litres (29 million gallons) of water, and was the first Hollywood blockbuster to serve only plant-based food on set.
By considering every aspect of their impact, big and small, the team ensured that sustainability wasn’t just a theme in the movie but a practice behind the scenes.
The most sustainable blockbuster in Sony Pictures: The Amazing Spiderman 2
Spider-Man is my favourite heroes because of his charming humour and how he saves the day by avoiding unnecessary destruction (unlike, say, the Hulk). But what makes The Amazing Spider-Man 2 truly stand out isn’t just the action-packed web-slinging.
This movie production embraced the circular economy where the set design team took in over 49 tonnes of recovered or donated raw materials and the wardrobe department implemented a textile recycling program.
For special effects, the snow was biodegradable, and the atmospheric smoke was water based instead of the traditional oil-based smoke.
The eco manager has emphasised the importance of sustainability in film production because “the entertainment industry is one of the most influential industries in our society”
With that being said, I believe that her message is loud and clear: With great power comes great eco-responsibility.
How you can take action
The film industry’s journey toward sustainability isn’t just for insiders, and it still has a long way to go. But as an audience member, you have more influence than you think. Here’s how you can make a difference:
- Stream wisely: Streaming platforms consume massive amounts of energy. Avoid leaving content running when you’re not actively watching.
- Support green films: Choose to watch movies and series that prioritise eco-friendly production. Some of my favourites include Seaspiracy (2021) and My Octopus Teacher (2020), which highlight environmental issues.
- Get involved creatively: If you’re an aspiring filmmaker, adopt sustainable practices in your projects. Use local resources, minimise travel, and reduce single-use materials.
- Look for green filmmaking standards: Certifications like Albert (a leading UK-based initiative) help productions track and lower their carbon footprint. Learning about these can inspire sustainable choices in your own creative work.
Filmmakers are not just storytellers; they are influential voices who can shape public perception and inspire action.
By embracing sustainable practices behind the scenes and embedding environmental messages within their narratives, they have the power to drive real change.
As audience members, we also have a role to play. By supporting eco-conscious films and making mindful choices about how we consume media, we can contribute to a more sustainable future. After all, the most compelling story is the one where we all play a part in creating a better world.
Thank you for raising your voice for the Ocean, Ferra!
Connect with Ferra via LinkedIn. Learn about how to submit your own Wavemaker Story here.
