WHO WE ARE
Our charity aims to improve Ocean Literacy because the Ocean is keeping us all alive.
We improve Ocean Literacy by translating complex Ocean science into engaging content, programmes and practical actions.
No fear-mongering, no big-data, no over-simplifications. We’re changing the narrative.
The Ocean is our planet’s life support system. We help people understand the biggest human-threats our Ocean faces (like plastic pollution and climate change), shift the perceptions and behaviours that create them, and empower the world to live more sustainably.
To ensure an Ocean positive future, we need millions of people understanding the importance of a healthy Ocean.
The best way to do that? Education and empowerment – anchored by Science and driven by Storytelling.
What we do:
Ocean Generation translates complex Ocean science into engaging content, programmes and practical actions. This – our Ocean Intelligence approach – is endorsed by UNESCO and integrated into all of our work.
We run three dedicated Ocean education programmes and share scroll-stopping, educational content online with our community of +160,000 people.
Find out about each of our programmes: EarthCubs (ages 3 – 6), Ocean Academy (ages 5 – 18) and Wavemakers (ages 18 – 25).
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OCEAN SCIENCE
Everything we do is backed by Science.
We're endorsed by UNESCO for our approach to making marine science understandable (and fun) and deliver this through: our Science Hub articles, learning resources, social media content and Ocean literacy programmes. -
FILM &
STORYTELLINGUsing storytelling, film and popular culture, we teach people about the wonders of the Ocean and how they can protect it.
Learning about Ocean science has never been so cool. -
OCEAN LITERACY
PROGRAMMESYoung people are the change engine at the heart of Ocean Generation.
Our online and on-the-ground programmes are built to educate young people about the Ocean and empower them to take action to protect it.
WE ARE ALL THE OCEAN GENERATION.
We have been experts in Ocean health since 2009.
In 2016, our award-winning documentary ‘A Plastic Ocean’, was named by Sir David Attenborough as “one of the most important films of our time” and ignited mass public awareness about the impact of plastic on our Ocean.
Now, we tackle the full range of human-made threats our Ocean faces. No ordinary charity, we use science, storytelling, film and popular culture to make learning about the Ocean interesting and relevant to everyday life.
Our vision is a world where society understands, values and acts for the Ocean.
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2009
Ocean Generation was established as the first UK charity to address the issue of plastic threatening the Ocean. -
2016
‘A Plastic Ocean’ released on iTunes and in cinema screenings. It won 15 awards and became the No1 documentary in several countries. It went on to become the No. 1 documentary on Netflix. -
2019
Jo Ruxton MBE, our founder, and Sir David Attenborough spoke at the house of commons, to 50+ MPs, about our Ocean. -
2020
Our Ocean Academy education resources were accessed by 600,000 students in 11 countries. -
2021
We rebranded. With a new look, mission, vision and team. We prepared to lead the movement through the UN's Decade of the Ocean. -
2022
Our Ocean Intelligence approach was endorsed by UNESCO as part of the UN's Decade of the Ocean. -
2024
Launched Wavemaker Digital: our self-paced e-learning programme for 16 - 25 year olds; with Ocean literacy and self-development courses
PROGRAMMES &
ACTIONS.
Our team
Being intentionally inclusive isn’t just
one of our values – it’s everything we are.
10 people. 4 nationalities. A handful of languages.
An Ocean of passion about our work.
