Joss Stone x Oceans
The world’s oceans are under threat from over fishing, marine pollution, climate change, and as awareness is raised of this fact, soul singer Joss Stone is playing her part with the song Oceans.
The single, which is released on July 14, was recorded and produced by Stone in collaboration with global collective Ocean Generation.
Joss has sold over 14 million albums worldwide, won Grammys and Brit awards, with her success paving the way for a new generation of British female soul artists.
In this behind-the-scenes video, Stone sings lyrics calling for change with regards to our environmental actions: Can’t you hear the ocean cry/ Calling out to be revived/ take a stand. We all need to make a plan/ reverse effects of common man. Open your eyes.
Stone said: “The song is about making a change and if enough people change their habits it WILL make a difference.”
Stone is on a mission to make a difference – she is midway through her The Total World Tour, in which she is attempting to perform in every UN registered country in the world – all 193 of them.
She has performed in more than 100 of them so far, and has collaborated with local musicians and a local charity in each one.
The song focuses on educating millennials/generation Z through music to support innovative solutions for the oceans greatest challenges.
In the coming months, Ocean Generation is organising various initiatives, which include a digital live aid collective featuring a number of global artists and top-tier influencers recording their own unique version of Oceans and then to be shared via social media to their global networks, generating awareness of Ocean Generations’ global message.
Oceans is available on all streaming platforms including Apple Music and Spotify.