Stella McCartney & Adidas launch world’s first vegan Stan Smith trainers.
Stella McCartney, the leading eco-conscious fashion designer, whom already leading the way for the industry, has strengthened her long time relationship with Adidas to make a 100% fully vegan remake of the famous Stan Smith sneakers. The British designer, has added her spin on the famous tennis shoes, proving that demand for eco friendly and vegan products truly is mass market.
The white trainers will be available in stores from 10 September, in celebration of McCartney’s birthday three days later. For example, in keeping with other Stan Smith shoes, one tongue will feature a print of Stan Smith himself, while the other will feature McCartney’s portrait.
“I’m a fan of the original as much as almost everybody is.
“It just connotes a heritage in tennis and performance that was really important at the time.
“Now it seems like part of the furniture in footwear, a classic, but at the time it was pretty revolutionary and obviously the cutting-edge technology in tennis footwear for the athletes.”
Will you be buying a pair?