Reebok is developing ‘Plant-based’ sneakers

Published by Ocean Generation \ July 25, 2018 10:08 am

Reebok recently announced a new project that will bring plant-based footwear to market later this year.

The project, called “Cotton + Corn,” aims to make shoes “from things that grow” instead of petroleum-based materials that are used today.

The first product will be a shoe partially made of organic cotton and a base made from industrial-grown corn.

“This is really just the first step for us,” said Bill McInnis, who leads Reebok’s innovation initiatives, in a statement.

The goal, McInnis said, is to create a “broad selection” of bio-based footwear that can be composted after use.

“We’ll then use that compost as part of the soil to grow the materials for the next range of shoes,” he said “We want to take the entire cycle into account; to go from dust to dust.”

For the new project, Reebok partnered with DuPont Tate & Lyle Bio Products. A Reebok spokesperson said the price of the shoes would be disclosed at a later date.

Reebok, an Adidas subsidiary currently based in Canton, will move its headquarters and about 700 employees to Boston this fall. The athletic gear maker has said its new office will occupy 220,000 square feet and five floors of space at the Innovation & Design Building.

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