Reebok is developing ‘Plant-based’ sneakers

Published by Ocean Generation \ July 25, 2018 10:08 am

Reebok recently announced a new project that will bring plant-based footwear to market later this year.

The project, called “Cotton + Corn,” aims to make shoes “from things that grow” instead of petroleum-based materials that are used today.

The first product will be a shoe partially made of organic cotton and a base made from industrial-grown corn.

“This is really just the first step for us,” said Bill McInnis, who leads Reebok’s innovation initiatives, in a statement.

The goal, McInnis said, is to create a “broad selection” of bio-based footwear that can be composted after use.

“We’ll then use that compost as part of the soil to grow the materials for the next range of shoes,” he said “We want to take the entire cycle into account; to go from dust to dust.”

For the new project, Reebok partnered with DuPont Tate & Lyle Bio Products. A Reebok spokesperson said the price of the shoes would be disclosed at a later date.

Reebok, an Adidas subsidiary currently based in Canton, will move its headquarters and about 700 employees to Boston this fall. The athletic gear maker has said its new office will occupy 220,000 square feet and five floors of space at the Innovation & Design Building.

More stories

Joss Stone
x Oceans
More

#RiffSustainably More

The Last
Straw
More

Hacking Storms
in Antigua
More

Project:
Dadlihack
More

My time at
#Dadlihack
More

The Dadlihack
Experience
More

#MyOceans
Covers
More

Women &
Climate
More

White Sandy Beaches,
or Toxic Wastelands?
More

A letter to
the ocean
More

A global collective bringing
the ocean and its importance
to the most connected
generation in history.
More

Island Nation
Defense
More

Calling Artists
#MyOceans
More

Active
Citizenship
More

The Big
Catch
More

ASOS launches sustainable
fashion training.
More

Beyond a Click More

Celebrities raise awareness
for clean energy in Africa
More

#RiffSustainably
at MIDI Music
More

The Vigil 4 Peace
& Ecology
More

Vetements in
London’s Harrods
More

Burberry targeted as they reveal
shocking product waste practices.
More

Interview:
Roberta London
More

A Sustainable Guide To
The Festival Season
More

Christiana
Figueres
More

World Environment Day
at Facebook
More

Do Good With
Burritos
More

World Oceans Day! More

Latest Environmental
News and Voices
More

Beyond A Click
Show
More

Top 10 COP23
Takeaways
More

Donate

#TheLastStraw More

E—Store
Dropping Soon
More