Plastic​ ​Waves​​ ​:​ ​An​ ​Apparel​ ​Collection with John Lund

Plastic​ ​Waves​​ ​:​ ​An​ ​Apparel​ ​Collection​ ​in​ ​Collaboration​ ​with​ ​John​ ​Lund

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Plastic​ ​Waves​​ ​:​ ​An​ ​Apparel​ ​Collection with John Lund

Plastic​ ​Waves​​ ​:​ ​An​ ​Apparel​ ​Collection​ ​in​ ​Collaboration​ ​with​ ​John​ ​Lund,​ ​Raising​ ​Awareness​ ​for​ ​the amount​ ​of​ ​Plastic​ ​Garbage​ ​Entering​ ​our​ ​Oceans​ ​with​ ​Beautiful​ ​yet​ ​Horrifying​ ​Imagery.

American​ ​photo-artist​ ​John​ ​Lund​ ​partners​ ​with​ ​the​ ​Plastic​ ​Bank​ ​to​ ​co-create​ ​an​ ​ethically​ ​and sustainably​ ​sourced​ ​collection​ ​of​ ​apparel​ ​&​ ​accessories​ ​carrying​ ​John​ ​Lund’s​ ​Art​ ​Photography, where​​ ​100%​ ​of​ ​the​ ​net​ ​profits​ ​from​ ​each​ ​item​ ​purchased​ ​at​ ​Plastic​ ​Bank’s​ ​online​ ​store,​ ​will​ ​help prevent​ ​1000​ ​bottles​ ​of​ ​plastic​ ​waste​ ​from​ ​entering​ ​the​ ​ocean.

«Plastic​ ​Waves»​ ​the​ ​name​ ​of​ ​this​ ​apparel​ ​&​ ​accessories​ ​collection,​ ​uses​ ​extremely​ ​powerful photo-art​ ​images​ ​created​ ​by​ ​John​ ​Lund.​ ​The​ ​images​ ​​simultaneously​ ​depict​ ​beauty​ ​and​ ​horror​ ​to help​ ​bring​ ​more​ ​public​ ​awareness​ ​to​ ​the​ ​devastating​ ​consequences​ ​of​ ​the​ ​flow​ ​of​ ​plastic​ ​and​ ​other pollutants​ ​into​ ​our​ ​oceans.

Last​ ​month,​ ​the​ ​Plastic​ ​Bank​ ​launched​ ​a​ ​​new​ ​apparel​ ​&​ ​accessories​ ​online​ ​store​ ​in​ ​collaboration with ​Teemill​​ ​to​ ​enable​ ​its​ ​growing​ ​community​ ​of​ ​supporters​ ​around​ ​the​ ​world​ ​to​ ​purchase​ ​stylish but​ ​also​ ​ethically​ ​and​ ​sustainably​ ​made​ ​T-shirts,​ ​bags​ ​and​ ​other​ ​items.​ ​Every​ ​sale​ ​helps​ ​Plastic Bank’s​ ​work​ ​in​ ​preventing​ ​millions​ ​of​ ​kilos​ ​of​ ​plastic​ ​waste​​ ​from​ ​entering​ ​our​ ​oceans,​ ​while​ ​helping people​ ​in​ ​impoverished​ ​and​ ​greatly​ ​polluted​ ​areas​ ​like​ ​Haiti​ ​and​ ​the​ ​Philippines​ ​rise​ ​above​ ​poverty.

John​ ​Lund​ ​describes​ ​his​ ​inspiration​ ​for​ ​the​ ​​«Plastic​ ​Waves»​ ​collection​​ ​as​ ​follows​ ​“In​ ​a​ ​lecture​ ​I​ ​once attended​ ​by​ ​creative​ ​consultant,​ ​Deanne​ ​Delbridge,​ ​she​ ​told​ ​the​ ​audience​ ​that​ ​photographers​ ​have the​ ​responsibility​ ​to​ ​use​ ​their​ ​photos​ ​to​ ​lead​ ​the​ ​world​ ​in​ ​a​ ​better​ ​direction.​ ​Those​ ​words​ ​stayed with​ ​me​ ​through​ ​the​ ​years.​ ​But​ ​it​ ​was​ ​another​ ​photographer’s​ ​image​ ​(I​ ​never​ ​did​ ​find​ ​out​ ​who​ ​the photographer​ ​was)​ ​that​ ​inspired​ ​me​ ​to​ ​create​ ​a​ ​series​ ​on​ ​the​ ​plastic​ ​that​ ​pollutes​ ​the​ ​ocean.​ ​

It​ ​was an​ ​image​ ​of​ ​a​ ​turtle​ ​with​ ​a​ ​shell​ ​horribly​ ​distorted​ ​from​ ​being​ ​stuck​ ​in​ ​a​ ​plastic​ ​six-pack​ ​ring​ ​holder. After​ ​seeing​ ​that​ ​image​ ​I​ ​knew​ ​I​ ​wanted​ ​to​ ​do​ ​something​ ​to​ ​help​ ​bring​ ​attention​ ​to​ ​the​ ​problem​ ​of plastic​ ​pollution​ ​in​ ​our​ ​oceans.​ ​I​ ​arranged​ ​to​ ​visit​ ​a​ ​local​ ​landfill​ ​and​ ​photographed​ ​the​ ​garbage trucks​ ​unloading​ ​their​ ​daily​ ​haul​ ​of​ ​trash.​ ​

That​ ​shoot​ ​gave​ ​me​ ​the​ ​garbage​ ​and​ ​plastic​ ​pollutants​ ​I needed​ ​for​ ​the​ ​series.​ ​Then​ ​it​ ​was​ ​a​ ​matter​ ​of​ ​going​ ​through​ ​my​ ​archives​ ​to​ ​find​ ​the​ ​backgrounds, and​ ​in​ ​some​ ​cases​ ​animals,​ ​to​ ​complete​ ​the​ ​imagery​ ​using​ ​Photoshop.​ ​Partnering​ ​with​ ​Plastic​ ​Bank to​ ​bring​ ​this​ ​series​ ​to​ ​life​ ​through​ ​a​ ​collection​ ​of​ ​apparel​ ​&​ ​accessories​ ​carrying​ ​these​ ​powerful images​ ​was​ ​an​ ​amazing​ ​opportunity​ ​to​ ​bring​ ​further​ ​awareness​ ​to​ ​this​ ​issue​ ​and​ ​also​ ​prevent.

Brad Davidson | OG