Fashions Dirty Secret
It’s time for a #fashionrevolution. And fast. Fashion lines have 52 microseasons where once there were 2. Our demand for fashion is having a monstrous impact on the environment and the world’s waters.
Water is the bedrock of fashion. It is used in every process; from the growing of the materials to the finishing. But the fashion industry couldn’t be much worse for the world’s water supplies: it uses large amounts of water and pollutes the surrounding environment, making the fashion industry the second biggest polluter of water after the oil industry.
1. Water use
Our water consumption also comes from the clothes we wear. A pair of jeans requires 15, 523 litres of water and a white t-shirt takes 2,700 litres of water. Cotton is a thirsty material drying up whole seas, as seen in the Aral Sea in Stacey Dooley’s recent documentary ‘Fashion’s Dirty Secret’.
2. Pollution of the world’s waters
But fashion also pollutes. 70% of the rivers in China are polluted much of the responsibility lies on the fast fashion demands of ourselves in the West. Clean water, rivers, seas and oceans are all affected.
It’s time we started loving the clothes we have. It’s time to go old school: buy vintage, buy thrift, buy quality over quantity. Or when all those options are exerted, buy from a sustainable brand. The sustainable fashion industry is in its infancy yet thriving. It’s time we start wearing our values; wearing our clothes to empower ourselves, our planet, and most of all save and protect its waters.
For more information visit www.savingthegrace.com or follow @savingthegrace on Instagram