1 Million Downloads of our WATO filter


Within the first week of launching our exclusive range on Elbi we smashed our target of hitting 1 MILLION downloads. We launched the co-partnership with Prisma and founder Natalia Vodianova at our UN ‘Creating For A Cause’ cocktail event during #World Ocean Week at the UN and received an overwhelming response. Within the first day, we received over 200,000 filter uses.

See below at some of the best on Instagram.. type in #WATO to find more.


Download the app now and try out our exclusive range of WATO filters.