Developed by playable ad technology company TreSensa, the tower defence style game entitled Island Nation Defense, challenges players to protect their island from rising waters, which threaten to destroy their crops and ultimately their entire village. Throughout the game players are also exposed to key climate change facts to help raise awareness and foster behavioural change.
The game, which is supported by UNOPS (United Nations Office for Project Services), is the second in a series of playable ad experiences curated by Playmob and distributed through its global mobile publisher network. The Playmob Network offers significant reach of over 150m gamers and can connect brands and causes directly with hyper-connected and socially conscientious audiences in a deeper context than through other media.
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